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Thought leaders series:

Thought leaders from a cross-section of the industry share marketing, PR and communication strategies for fitness businesses. Included in this topic:

  • Marketing and PR success stories
  • Best practices for member outreach and re-engagement
  • Marketing strategies for the club of the future
  • How to use marketing and outreach to improve the industry’s image


Panelists include:

  • Brian Morris, the SVP of Gold’s Gym SoCal
  • Kari Bedgood, the chief marketing officer at Active Wellness
  • Erica Bates, a senior executive of media and community relations at Chelsea Piers Fitness
  • Jacqueline Buchanan, the senior manager of PR, communications and social at In-Shape Health Clubs
  • Mindi Bridges, the chief brand and marketing officer at VASA Fitness


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