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Thought leaders series:

Thought leaders from a cross-section of the industry share their ideas on marketing well-being versus fitness, sponsored by Club OS. Included in this topic:

  • Why clubs are shifting their messaging to emphasize the role gyms play in overall health, well-being and mental health, versus just fitness/physical appearance
  • How the pandemic caused this shift, what gyms learned, and why this paradigm shift is important
  • Examples of how clubs are promoting health, well-being and mental health, beyond physical fitness
  • What is needed to succeed through this paradigm shift as an industry and individual club


Panelists include:

  • Kris Mulkey, the CMO of In-Shape Health Clubs
  • JoAnna Masloski, the COO of Wellbridge
  • Eddie Davila, the owner of Urban Fitness
  • Edward Keith Navan, the co-founder and CSO of REGYMEN Fitness and The Covery
  • Mary Edwards, the fitness director and a professional fitness trainer at Cooper Fitness Center


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