Thought leaders from a cross-section of the industry share their ideas on marketing well-being versus fitness, sponsored by Club OS. Included in this topic:
Why clubs are shifting their messaging to emphasize the role gyms play in overall health, well-being and mental health, versus just fitness/physical appearance
How the pandemic caused this shift, what gyms learned, and why this paradigm shift is important
Examples of how clubs are promoting health, well-being and mental health, beyond physical fitness
What is needed to succeed through this paradigm shift as an industry and individual club
Kris Mulkey, the CMO of In-Shape Health Clubs
JoAnna Masloski, the COO of Wellbridge
Eddie Davila, the owner of Urban Fitness
Edward Keith Navan, the co-founder and CSO of REGYMEN Fitness and The Covery
Mary Edwards, the fitness director and a professional fitness trainer at Cooper Fitness Center
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