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Thought leaders series:

Thought leaders from a cross-section of the industry share their ideas on member engagement and retention, sponsored by MXM. Included in this topic:

  • Successful strategies to re-engage members as they come back to the club
  • What members today expect regarding the member experience
  • How to properly onboard members to ensure they are engaged or participating in programs
  • What the pandemic taught us about the importance of retention
  • Examples of strategies to prioritize/foster member retention


Panelists include:

  • Paula Neubert, the president and general manager of Club Greenwood
  • Adrian Antigua, the general manager of Gainesville Health & Fitness
  • April McCullough, the general manager of Little Rock Athletic Club
  • Evan Zupancic, the COO and general manager of Stafford Hills Club
  • Jeff Linn, the executive director of Weymouth Club


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