Thought leaders from a cross-section of the industry share their ideas on member engagement and retention, sponsored by MXM. Included in this topic:
Successful strategies to re-engage members as they come back to the club
What members today expect regarding the member experience
How to properly onboard members to ensure they are engaged or participating in programs
What the pandemic taught us about the importance of retention
Examples of strategies to prioritize/foster member retention
Paula Neubert, the president and general manager of Club Greenwood
Adrian Antigua, the general manager of Gainesville Health & Fitness
April McCullough, the general manager of Little Rock Athletic Club
Evan Zupancic, the COO and general manager of Stafford Hills Club
Jeff Linn, the executive director of Weymouth Club
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