Using Predictive Modeling to Create Personalized Customer Experiences

At the core of the member experience is personalization, and the most skilled brands are able to use the science of predictive modeling to master the art of personalization and growing profitability. 96% of businesses feel creating a personalized experience is critically important, but don’t truly know where to start. Join this panel discussion presented by MOTUS Consumer Insights to hear industry veterans reveal what this really means and key action items to take back to your facilities.

Moderator: Erin Oncken, the director of sales and marketing at MOTUS


-Blair McHaney, the CEO of MXM
-Jerry Pugh, franchisee of Workout Anytime
-Johnny Wilkins, the owner of QNTM Fit Life

Webinar: MOTUS 6.30.22



MOTUS Consumer Insights is an all-in-one analytics and marketing company. Treating clients like partners, MOTUS CI delivers an in-depth understanding of customers with its proprietary analytics platform, then works directly with clients to create effective marketing campaigns that leverage the data. The company offers both analytics services, like core customer profiles, new location site scoring, and trade area analysis, and marketing services, like addressable geofencing, paid search, and hyper-targeted direct mail, and more. To learn more, contact MOTUS Consumer Insights at

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