Imagine your membership showering you with compliments about your aquatic facility! Imagine a body of water that sparkles and shines at all times!
If your pool environment leaves you or your members, gasping for “fresh air,” or you get complaints from your members that their eyes burn, skin gets itchy, or rashes appear after swimming, or if your pool and spa water simply looks tired and cloudy, then you should consider converting to Salt Pure® water.
“The pool is much better! Thanks for a job well done. The chlorine smell is way down. My sore throat is gone. The water looks clearer. All around, the pool is a much nicer place to work-out in. Thanks.”
Mary Jo Harper, Letter from Customer Gainesville Health & Fitness
Salt Pure® is an idea whose time has come and it is fast becoming the premier choice among forward-thinking club owners who have done their research. The technology has been around a while. Remember that all chlorine is made from salt; it is simply a matter of this technology becoming more affordable, and therefore more available to you, the club owner. There is a long list of health club facilities that have been using this type of technology, some for as long as a decade. It has become so popular with residential pool owners that it is now the fastest selling product in the residential pool industry!!
SOLVE PROBLEMS, SAVE MONEY AND INCREASE REVENUE
When you convert to Salt Pure®, not only do you solve many of the existing problems that your Aquatic Facility faces on an ongoing basis, but you also save money and increase revenue by attracting new members, retaining existing members, and even drawing back those who couldn’t “handle” the pool so they quit swimming at your facility.
Whether you are building a new facility or converting an existing one, converting to Salt Pure® is a relatively simple process. Salt Pure® equipment is used in conjunction with the systems that you already have in place. Simply add the Salt Pure® and Automation equipment, and you’re on your way to a sparkling new pool with sparkling new revenue- generating capabilities.
“Breaking” news from the industry: Expensive Chlorine is good news for Salt Pure®! Chlorine prices today versus 10 years ago are 200 percent higher!
– Pool & Spa News, March 28, 2005, pg.26.
How often can you implement an upgrade at your facility and save money at the same time?
When you use traditional chlorine, as the price of chlorine escalates, so will your sanitizing costs. When your pool becomes tired and cloudy, caused by issues such as excessive bather load, or contamination, the solution? Throw more chlorine (among other chemicals) into your pool until your problem is solved.
With Salt Pure®, you can produce your own chlorine – not only on-site, but in-line – eliminating transportation costs and hazardous storage problems, while creating equity in your equipment. Salt Pure® has been an economically viable alternative for many years now, but since the price of chlorine has sky-rocketed as it has over the last six to nine months; it is now a “no-brainer.”
Hard cost savings are only the beginning of many economic advantages.
When you convert your facility to Salt Pure® water, it is much easier for your pool operator to reach that level of crystal clear aquatic excellence providing your members with crystal clear sparkling pure water, gentle on the eyes and soft on the skin . You will also “free up” valuable maintenance time and allow your staff to focus on other areas resulting in lower pool-related labor costs.
In addition, you will reduce the volume of hazardous material that is stored in your facility and therefore reduce liability. Chlorine can be very dangerous when improperly mixed or stored. A number of facilities have made this conversion directly after chlorine-related accidents – whether it be with gas chlorine incidents or liquid or solid form chlorine handled improperly.
“Not having the truck deliver 6,000 gallons of chlorine annually to our club is a plus for the overall environment. We would recommend the TMI Salt Pure® system to anyone who wants to have a first rate swimming experience at their club.”
Paul Steinhauser, General Partner White Bear Racquet & Swim
Your aquatic staff will thank you too. Retain your aquatic staff by providing water that is pure and gentle on those who spend so many hours in the water.
This is best expressed by Mitch Goldberg, Facilities Director from ACAC Fitness and Wellness Centers in Virginia, who has this to say about his recent conversion: “Big savings in the cost of chlorine. Very, very low maintenance. The water feels better. No build up of calcium. The biggest benefit I see as a pool operator is we don’t have to constantly check and fill the chlorine feed system.”
Attract seniors and benefit from the aging population by providing an aquatic facility that is friendly to seniors. Converting your aquatic facility will not only attract seniors, (the fastest growing segment of health club membership) but all those, who “can’t stand” swimming in a traditionally chlorinated pool or those who are “sensitive” to chemicals. A Salt Pure® pool is a far more natural body of water to swim in as it requires fewer chemicals to keep it shining, clean and sanitized.
Club after club will testify as to how their membership increased after introducing their Salt Pure® sanitized pools. Common reactions are that the water feels more “fresh,” and their skin is no longer “tight” or “dry” after swimming.
One club that we know of kept a list of the people who had decided to drop their membership due to issues with the pool or spa and that club invited the former members back for a month of free swimming after their conversion to Salt Pure®. They had a 100 percent return and rejoin rate. This effectively paid for their Salt Pure® system with immediate return!!
AUTOMATE YOUR FACILITY
The right Salt Pure® system should integrate easily with the Salt Pure® Chemistry controller. Chemistry controllers today can automate far more than just pH balance and sanitizer. They can: control the water temperature; automatically backwash filters; page the operator when in alarm condition, and they can be accessed by telephone or Internet for support from the Salt Pure® provider, when the operator requires more direct assistance.
“GREENING” YOUR HEALTH CLUB
Club owners are moving towards recycled paints, and carpets that don’t emit toxic fumes. Many clubs are looking at their toiletries and janitorial supplies to ensure that they contain natural, non-harmful ingredients. Many are also looking at their pool environment. You can’t get any more natural than storing salt rather than chlorine! Health club members rely on their club to provide them with a clean environment that allows them to be healthy, while they are working on getting healthier. There simply is not a more natural way of sanitizing a commercial pool than the Salt Pure® way!!
CHOOSING THE RIGHT VENDOR
This is the key to success and where your research will pay off the most. You may find many pool dealers who will sell the equipment to you, but either they do not understand it well enough to support it, or they just do not care to support it and will refer you to the factory for support. Factory support is designed for dealers and will only provide solutions that are directly related to their equipment. If you invest in an integrated, Automated Salt Pure® system, you will be provided equipment from multiple manufacturers and if your dealer has no experience with this type of integration, you will be left in the dark, once your installation is complete. This kind of problem is easy to avoid and simply requires a little research. Be sure to ask your provider for a list of facilities to whom they have provided equipment and ask how long they have worked with Commercial Salt Pure®. Talk to their customers. Call around and find out what kind of support is provided with the equipment. Be sure to find a provider who specializes in Commercial Salt Pure® Aquatics, and who has a support infra-structure to train and support your staff on an on-going basis. Your staff will need this resource. If your provider can provide you with a long list of satisfied customers, and you can verify this by talking to them, you are definitely on the right track. If not, keep looking.
“We strongly recommend a salt system but to go further, we recommend a TMI Salt Pure® system because, as we learned, there are big differences between these systems and TMI was ‘night-and-day’ compared to any other we have experienced. Thank you for doing all you said you would do…we believed in you and it paid off.”
Mike Arteaga All Sport Health and Fitness Centers, NY
Remember to choose your Salt Pure® vendor wisely and you will find that your pool has the potential to attract those hard-to-please swimmers while saving money and increasing revenue!
Michele Petsch is the Vice President of TMI Salt Pure Corporation. She can be contacted at 800.248.1766, or by email at chele@tmisaltpure.com, or visit www.tmisaltpure.com.
