Supplier News
Freemotion Now an Approved Global Vendor for Crunch Fitness
Freemotion a division of iFIT, Inc., announced its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550...
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Precor | Peloton to Feature Integrated Commercial Business Unit at HFA and FIBO 2026
Precor | Peloton will debut their Commercial Business Unit (CBU) at HFA 2026 (March 17–18) and FIBO 2026 (April 16–19),...
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EGYM and iFIT Expand Connected Training Through New Cardio Integration
EGYM, a global leader in smart fitness and health technology, and iFIT announce the integration of iFIT portfolio brands Freemotion...
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Matrix Fitness and seca Announce Strategic Partnership to Develop Medical-Grade, Insight-Driven Training Experiences
Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade...
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Fitness On Demand Expands Omni-Fitness Platform With Enhanced Heart Rate Training Experience
Fitness On Demand has expanded its omni-fitness platform with an updated real-time heart rate training experience designed to increase engagement...
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CR Fitness Holdings Surpasses 1 Million Members
CR Fitness Holdings, a large and fast-growing franchise group within Crunch Fitness, has surpassed 1 million members nationwide — a...
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Fitness Tech Giants Playlist and EGYM Announce $7.5 Billion Merger Backed by $785 Million in New Funding
In a move set to reshape the fitness and wellness landscape, global wellness technology powerhouses Playlist and EGYM have agreed...
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Keepme Names Steffie Bryant President as AI Demand Accelerates in Fitness Industry
Keepme, a fast-growing provider of agentic AI solutions for the fitness industry, has appointed Steffie Bryant as president, effective January...
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