Figuring out how to generate revenue has been a large goal in 2020. Whether it was from being forced to close for an extended period of time, increased caution towards gyms, or more people purchasing ...
Social media pro Britt Waters talks about the best strategies for social media marketing. The COVID-19 pandemic has highlighted the importance of marketing for clubs, especially social media marketing. Given its ability to reach members ...
What happens when your health club retail establishment is forced to shut down during COVID-19? That’s exactly the situation our pro shop, The Coop, found itself in. Once COVID-19 hit, the lifeline of regular foot ...
Membership sales, the lifeblood of every club, are dependent on staff’s ability to gather information about prospects and returning members. However, without thorough needs analysis, critical information could be slipping through the cracks, causing your ...
With the evolution of social platforms, the need to stay up-to-date to get your brand out has become essential – this includes creating fitness videos. It is easy to feel overwhelmed, but the main concept I ...
With what seems like an ever-increasing rise in obesity-related health issues in the U.S., health club operators have always thought of themselves as part of the solution. For some consumers, a fitness center of any ...
New sales staff can find it difficult to remember all the steps in a sales process. What questions should you ask a prospect? In what order should you ask the questions? When and how do ...
On September 30, IHRSA, REX Roundtables and Club Solutions Magazine presented the 26th installment of a weekly virtual roundtable series aimed at helping clubs navigate through the COVID-19 crisis. Panelists included Britt Waters, the social ...
Now more than ever, social media is a huge platform for many trainers in the industry. Building a personal brand to gain more clients has become the norm for really great trainers. This, however, sometimes ...
Search engine optimization (SEO) is great for making your website easy to find. In fact, it can be a deciding factor if a prospective member chooses to visit your club or another in the area. ...
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