The best way to ensure members stay engaged at your club is to help them form a community. And fewer things create a stronger sense of belonging than the friendly competition of a fitness challenge. ...
Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a piece of paper in a prospect’s mailbox translating to a ...
Marketing has changed more in the past two years than in the past 50. The marketing palette includes so many channels, media and platforms that it’s easy to get caught up in tactics. But at ...
Christina DeGuardi, the SVP of marketing, branding and communications at Crunch, shares her top five greatest learning lessons in marketing.
It’s common thinking that print is dying in marketing and advertising. It may have slowed down, but I continue to fill up my recycle bin every Sunday with newspaper ads and supplementals. Sure, print has ...
It’s incredible to think back to what I was doing on a daily basis eight years ago when I began leading the marketing efforts at Crunch. I certainly was challenged, being that I was transitioning ...
We all know how über-competitive the fitness industry is. There are so many different concepts: 24/7 gyms, big-box centers, yoga studios, so on and so forth. You’d be hard-pressed to find someone who can’t find ...
Sometimes, grabbing the attention of a prospect involves thinking outside the box. Anytime Fitness in Upper Lafayette, Louisiana, has accepted this concept full-heartedly. Currently, the club is featuring a “join for a $1” promotion, and ...
Micah Paldino, the CEO of PB&J, a marketing, design and PR studio, answers your latest questions on marketing. 1. If I don’t have a marketing strategy, how do I begin to make one? MP: To ...
The New Year is here, but is your club ready? Will you do the same old marketing and get the same results as last year, or do you want to try something different and really ...
