GoodLife Fitness, based in Canada, started 2020 off with a new brand campaign. The campaign “Canadian Strong” seeks to break down the common barrier of intimidation at the gym by focusing on being an inclusive and ...
This month we spoke to Layn Chess, the founder and CEO of Facet Seven about rebranding. Your business re-branded from Studio Fitness to Facet Seven. What prompted the name change? LC: We started off with one ...
If you haven’t thought of it before, then consider it now: your membership base is an asset that can drive revenue straight to your bottom line. No matter the number of members, you can monetize ...
Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
“When two people meet, as long as there is any form of rapport maintained, the person with the most certainly will eventually influence the other person.” – Tony Robbins Yes! You should be likable if you ...
In previous blogs, we have discussed the many and varied reasons why people fear asking for the sale at the end of their presentations. Whether it is due to an emotional reason, like fearing rejection, ...
The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have to step up their game. With more and more franchise ...
“Advertising is fundamentally persuasion, and persuasion happens to not be a science, but an art.” – William Bernbach In pop culture, the salesman is usually some man with slicked-back hair and a take-no-prisoners attitude when ...
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how can we stand out above the rest? Here are several ...
In his book, “Great By Choice,” Jim Collins tells a story about Ronald Amundsen and Robert Scott, two explorers who set out on a race to be the first to reach the South Pole. Scott ...
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