The New Practice of Marketing

Marketing has changed more in the past two years than in the past 50. The marketing palette includes so many channels, media and platforms that it’s easy to get caught up in...

Top 5 Greatest Learning Lessons in Marketing

Christina DeGuardi, the SVP of marketing, branding and communications at Crunch, shares...

Back to the Basics with Direct Mail

It’s common thinking that print is dying in marketing and advertising. It...

What’s New in Marketing? Everything

It’s incredible to think back to what I was doing on a...

Promoting New Programs

We all know how über-competitive the fitness industry is. There are so...

Thinking Outside of the Marketing Box
By Rachel Zabonick on January 27, 2015
Sometimes, grabbing the attention of a prospect involves thinking outside the box. Anytime Fitness in Upper Lafayette, Louisiana, has accepted this concept full-heartedly. Currently, the...
5 Marketing Tips from the CEO of PB&J
By Rachel Zabonick on January 1, 2015
Micah Paldino, the CEO of PB&J, a marketing, design and PR studio, answers your latest questions on marketing. 1. If I don’t have a marketing...
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Not Your Ordinary New Year Marketing
By Doneyl Cerceo on December 29, 2014
The New Year is here, but is your club ready? Will you do the same old marketing and get the same results as last year,...
Preparing for the Holiday Push
By Hayley Schnell on November 26, 2014
Welcome to December! What some recognize as the holiday season, professionals in the fitness industry recognize as the busy season. Maybe it’s the influx of...
Holly Jolly Marketing
By Emily Harbourne on November 10, 2014
With the holidays fast approaching, here are a few things your club can do to make the most of the season...(click above to view article)