Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social media advertising. Let’s start with the big one: Facebook. Despite ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the April issue, the conversation features Kristin McConnell, the marketing director of The Atlantic Club. 1. How did you get your ...
“Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, and change it are truly powerless because they cannot think new thoughts.” ...
Finding top sales talent can be a challenge for any business — and the fitness industry is no different. At , their philosophy isn’t to go hunting for talent. Instead, they’ve created a culture that ...
In today’s digital age, one of the first things a potential customer does is search for your club online and check out the reviews. Most likely, that search is being done on Google, Facebook or ...
In today’s increasingly competitive fitness landscape, club operators need to ensure the tools they’re using to sell their product are efficient and effective. In episode #02 of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko ...
Referrals are an easy and cost-effective way to get new members in your club. In an ideal world, your club would create an experience that makes your members want to organically tell their friends and ...
It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track numbers and overall help your club sell more memberships. In 2019, Hockessin Athletic Club ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
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