Should Fitness Club Sales and Marketing Change?
January 4, 2021
Should our sales and marketing change because of COVID-19? At the risk of offending some readers, I believe this is a strange question. Just as strange as asking, “Should my barbells and dumbbells change because ...
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The New Consumer Groups Post-COVID
January 4, 2021
The impact on our industry because of COVID-19 has been nothing short of game-changing. However, that does not mean we are finished. Better yet, this is an opportunity to make a truly meaningful impact on our ...
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Rebuilding Trust in Gyms this New Year
December 4, 2020
Kristen Green, the executive general manager of Aquafit in Australia, shares the importance of rebuilding trust in gyms in 2021. Wherever you are in the world, the one thing all fitness businesses have in common ...
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