These days I feel decision-making is more important than ever before. In leadership, new decisions have to be made on the basic aspects of our business, which prior to COVID, were already done. Now we are ...
According to the National Association of Anorexia Nervosa (ANAD), at least one person dies every 62 minutes as a direct result of an eating disorder, and eating disorders have the highest mortality rate of any ...
Bone health in the health and fitness industry is often overlooked. And as health and fitness continues to be a growing focal point for many adults and families moving forward, it’s important to educate members ...
What happens when your health club retail establishment is forced to shut down during COVID-19? That’s exactly the situation our pro shop, The Coop, found itself in. Once COVID-19 hit, the lifeline of regular foot ...
With the evolution of social platforms, the need to stay up-to-date to get your brand out has become essential – this includes creating fitness videos. It is easy to feel overwhelmed, but the main concept I ...
What happened in March 2020 was a shock to the industry. Our facilities were shut down, staff were sent home, and everything went quiet. What became very loud, however, was the member’s need to remain connected to ...
The term “essential business” has been a hot topic this year. For the last six months the fitness industry has been decimated by the impact of the coronavirus after being labeled nonessential by government authorities. ...
Make yourself a health club prospect. What does joining and starting at a health club look like from their perspective? At one time or another, this is something we’ve probably all thought about and discussed ...
Opening during a pandemic seems impossible. New material is posted daily on how to pivot and change through COVID-19. The doors of many gyms will never reopen, big chains have filed chapter 11, and most ...
Now more than ever, social media is a huge platform for many trainers in the industry. Building a personal brand to gain more clients has become the norm for really great trainers. This, however, sometimes ...
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