Free or Paid Trial? Which to Offer at Your Health Club
November 17, 2021
We all know every gym or studio offers one or the other: a free or paid trial. These trials often range from one day to a few weeks in duration and are designed for the ...
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Membership Retention: Takeaways from Outside the Fitness Industry
November 10, 2021
To learn more about membership retention in the fitness industry I’ve begun looking at other industries. The best one I’ve come across so far is organized religion, being as old as 10,000 years. In comparison with ...
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Teaching the How — Not Just the Why — of Exercise
November 5, 2021
How to best serve the “other 80%” to ensure exercise at your gym leads to a lifelong habit, and not just another failed attempt at being healthy. Today, many club operators are focused on attracting ...
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