Engaged members are happy members. Happy members are more likely to be retained than unhappy members. It’s a simple concept, isn’t it? The harder part is creating a strong member engagement strategy from the moment ...
It’s a new year, and your club is brimming with excitement from new and recommitted members resolved to make fitness a reality in 2020. Having a strategy and SMART (specific, measurable, attainable, relevant and timely) ...
Delivering a great small group training (SGT) experience involves extra attention to detail when it comes to your layout, coaching style and training practices. Coaching SGT classes should feel very different than large group exercise ...
Winning is all about getting a return on the investment you make in your customer experience initiative (CXI). And every company should have a CXI. The CXI should be constantly moving through phases with clarity ...
Offering a nutrition component within a fitness club tends to be daunting — to the point that it’s easier to ignore than solve. Here are the most commonly asked questions: “Who will deliver and administer ...
Group fitness is viewed in the industry as a value add that can increase membership and improve retention rates. According to club owners, managers, instructors and personal trainers around the country, when implemented properly, adding ...
Fitness facilities are beginning to recognize the revenue potential of Baby Boomers (born 1946 through 1964). As the wealthiest generation in history, the US has over 75 million Boomers, representing about 30% of the population. ...
Stand out among a sea of competitors with glowing client reviews. Asking your gym members to write reviews is essential if you want to build your brand and increase your customer base. In our extremely ...
Members buy based on feelings. This is a fact. Books such as “How Customers Think: Essential Insights into the Mind of the Market” by Harvard Business School professor Gerald Zaltman, “Start with Why” by Simon ...
When operators think of member management systems, the first person they think of is, of course, the member. Members are their customers, revenue and livelihoods. But when it comes to booking systems, the member isn’t ...
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