Supplier Voice

From heavy lifts to high-rep endurance, strength training exists on a continuum. Here’s how to segment each type to satisfy member needs and keep them...

For today's health and fitness clubs, equipment and amenities alone are no longer enough to win over members. Increasingly, people are seeking a sense of...

Every day, fitness clubs and studios generate thousands of data points through ads, leads, check-ins, bookings, and cancellations. Hidden within those numbers are valuable insights...

Devin Meister, Content Marketing Manager at ClubReady and Clubessential Holdings, shares insights on why speed to lead matters and smart ways to accelerate your communications....

Dan Young, the founder and CEO of Performance Food Centers, shares how health clubs can attract and retain members through nutrition. In today’s competitive fitness...

Garry Lewis, the director of commercial sales for North America at Power Plate, explains the science behind whole body vibration and shares the variety of...

Ashley Heron, the managing director of Comma,8, shares how member loyalty creates measurable value for your club. In today’s competitive fitness market, gyms and boutique...

Tim Monacella, a senior marketing consultant dedicated to the fitness industry at UpSwell Marketing, shares how, in a slower economy, gyms that embrace AI-powered marketing...