The explosion of boutique fitness studios in the past 10 years has created a major shift in the fitness industry. Once dominated by big box gyms that give members access to a range of amenities ...
Many gym operators assign the value of heart rate tracking to member engagement, retention and lifetime value. While they are not wrong, this statement overlooks the fact that the platform can also be used in ...
Sales. It’s not something that comes naturally to most, and for the few who are good at it, what’s the “it factor” they have? Considering in the fitness industry, the North American market generated estimated ...
The spring and summer months can be notoriously slow in the fitness industry as your members head off for vacation or take their workout routines outdoors. On the positive side, that’s also the time of ...
Your clients love your studio or club, but your trainers and instructors are faced with perpetual challenges to continually develop fresh, new programming. By adding a mini-trampoline to your equipment options, they will quickly discover ...
Looking at the ACSM’s top fitness trends, it’s interesting to dig a little deeper and see what factors are really at play and how, as an industry, we can amplify these to help reach a ...
When it comes to choosing flooring for your health club, do you ever consider shock absorption? What is shock absorption? It is having the ability to absorb the energy of an impact, also known as ...
Wellness is booming. Driven by more health-conscious consumers, global wellness has quickly ballooned to a 4.2 trillion-dollar industry1. For those of us in fitness, it’s important to think about how this impacts our businesses. Historically, ...
It’s the start of a new year. Health clubs are booming with new members who are vowing to make 2020 the year they take back control of their physical health. Health club owners, on the ...
Here’s the reality: according to the Statistic Brain Research Research Institute, which analyzed findings from IHRSA, 63% of gym memberships go completely unused, and 22% of new signups stop hitting the gym six months in. ...
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