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For Tony Scrimale, the CEO of CR Fitness Holdings, competition isn’t a threat — it’s a motivator. This mindset has...
Read moreDetailsMatt Goebel was a multi-unit franchise owner who was tired of juggling six to 10 logins to complete basic daily...
Read moreDetailsIndustry marketing leaders share how alignment, personalization and education are reshaping digital marketing strategy across the member lifecycle. Digital marketing...
Read moreDetailsPersonal training is a common service in the fitness industry, but the reasoning behind why men and women choose personal...
Read moreDetailsEGYM, a global leader in smart fitness and health technology, and iFIT announce the integration of iFIT portfolio brands Freemotion...
Read moreDetailsIndustry professionals share their thoughts on the boom of reformer Pilates and how to incorporate it into facilities as the...
Read moreDetailsBurn Boot Camp announced the appointment of Jason Losco as Burn's first chief development officer. In this new role, Losco...
Read moreDetailsFor health club operators navigating a market defined by rising competition and evolving consumer expectations, Greg Pfohl, the recently appointed...
Read moreDetailsOpening a fifth location feels manageable. Opening a fifteenth still feels controllable. But by the time a brand reaches 40...
Read moreDetailsFlex partners with Equinox, to bring HSA/FSA spending to members through a seamless, elevated experience across all clubs. As health...
Read moreDetailsAs recruitment challenges intensify and last minute coverage disrupts operations, fitness leaders are confronting a bigger question: Is people management...
Read moreDetailsActive Wellness announced the appointment of Angie Dobrowski as director of active aging and medical fitness. This strategic move reinforces...
Read moreDetailsPlanet Fitness announced it will be expanding its presence in Mexico. The company has signed a franchise agreement with Impulso...
Read moreDetailsHealth club operators are under more pressure than ever to improve retention, tighten operations and justify every capital expense. Yet...
Read moreDetailsExercise during pregnancy has long been encouraged, but clear guidance on what actually drives measurable physiological benefits has often been...
Read moreDetailsVASA Fitness announced the appointment of Michael Schwindle as chief financial officer (CFO). He brings more than 30 years of...
Read moreDetailsInfrastructure investments, flagship facilities and franchise expansion signal a strategic approach to national scale. The fitness industry continues to balance...
Read moreDetailsAt 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments,...
Read moreDetailsFor decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on...
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