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A Window of Opportunity
Lynne and Victor Brick cut their teeth in the fitness industry through group exercise. In 1982, the husband-and-wife team launched a part-time aerobic dance business, and just three years...
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The ABC’s of Management Software, Part 1
Billing and collections is one of the most difficult aspects of club operations. Once a member is delinquent, it can be tricky to be personable, yet effective, when striving...
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Getting the Most out of Your Trade Show Experience, Part 1
Each year, thousands of industry professionals from a broad cross-section of the industry gather in March for the annual IHRSA International Convention & Trade Show. If you are one...
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Pumping Up Your Pre-Sale Success
As any club owner can tell you, the pre-sale process can be an arduous one. From selecting and securing the right real estate, to designing the gym layout, to...
Supporting Your Business, Your Members and Your Bottom Line
Is your staff overwhelmed with administrative tasks? Between signing up new members, managing existing members, operating a number of systems that may not be integrated with each other, working...
Three Steps to Creating the Perfect Training Space
In the last five to 10 years, the thirst for diverse fitness options has been insatiable. Similarly, smaller boutique studios have emerged on every trendy street in America, taking...
Save the Bullhorn for the Big Game
Some advertisers believe the louder you yell, the more your message is heard. Super Bowl commercials are a perfect example of this phenomenon. A 30-second ad in 2019 was...
Addressing Universal Fitness Industry Concerns
There are a number of concerns that are universal in the fitness industry: Intense competition Lacking a unique selling proposition (USP) — differentiation Lacking operating systems Lacking sales training...
Back Up Your Group X Sound System
A fitness sound 101 axiom is “you can never go wrong with backup.” This good advice applies to everything involved in Group X sound. Instructors know it’s always a...
Delivering the Exercise Experience to Drive Retention and Revenue
When your members walk through your doors, what is their experience? Do they enter into a supportive, dynamic and social environment? Does your facility offer a sense of community...
