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The Cover Story
How Fitness Operators Are Rethinking Growth in 2026
For fitness operators, growth has traditionally been a straightforward equation: more members, more revenue, more locations. But conversations with three...
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UpSwell Is Helping 2,500+ Gyms Grow — Here’s What Sets Them Apart
With nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
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Recovery Only Works When Members Understand It
Health club operators explain how they’re turning recovery amenities into tools members actually use. A recovery offering can look impressive...
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EoS Fitness and HYROX Join Forces to Launch New Era of Race-Ready Training
EoS Fitness and HYROX will launch a new race-ready training experience this fall, making EoS the first gym chain globally...
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VASA Fitness Names Liz Crisafi as Chief Marketing Officer
VASA Fitness announced that Liz Crisafi has joined the company as chief marketing officer. Crisafi will serve as a member...
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Renovating Locker Rooms with Intention, Not Extravagance
Orchard Hills Athletic Club, Weymouth Club and Village Health Clubs and Spas share how they're prioritizing durability, capacity and member-focused...
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Life Time Launches LT Social, Private and Exclusive Events for Members
Life Time announced the launch of Life Time Social (LT Social), a new social community created for people who want to get out,...
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GLP-1s Are Changing the Business of Weight Loss — Here’s Where Health Clubs Fit In
A new research paper reframes weight loss for the GLP-1 era and it puts supervised resistance training at the center...
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Why Premium Strength Equipment is a Competitive Advantage for Health Club Operators
Today's members have more fitness options than ever before. From boutique studios to luxury health clubs, expectations for strength training...
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More from Club Solutions
Balancing Innovation, Culture and Growth with New Crunch Fitness CEO Chequan Lewis
What can eight years running restaurant franchise operations teach a fitness brand about growth? Chequan Lewis, the CEO of Crunch...
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Making SGT Work for the Business and the Member
Merritt Clubs and Loggerhead Fitness show how pricing, staffing and marketing turn SGT into a lasting revenue and retention driver...
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Crunch Fitness Franchise Group Nears 65 Clubs in Florida with Crunch Maitland Opening
CR Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, announced the opening of Crunch Maitland, its 63rd location in...
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New NSCA Position Statement Says Female Athletes Don’t Need a Different Training Prescription
The science says the fundamentals if strength and conditioning don't change based on gender and that has real implications for...
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BODYBAR Pilates to Celebrate Milestone 100th Opening in Home State of Texas
BODYBAR Pilates announced the opening of its 100th studio nationwide in its home state of Texas. The opening marks a full-circle...
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Workout Anytime Appoints Peter Stipher as COO to Fuel Next Era of Growth
Workout Anytime announced Peter Stipher as COO. Stipher's appointment reinforces the company's commitment to building one of the fitness industry's most...
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Alpha Fit Club Looks to Scale its Premium Strength Concept Without Losing What Made it Different
As Alpha Fit Club prepares for another wave of expansion, the boutique strength and conditioning brand is putting a greater...
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Anytime France Acquires INTERVAL Sport Fitness Group
Purpose Brands announced that Anytime Fitness's master franchisee in France has acquired INTERVAL Sport Fitness Group, and will convert ten...
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Earn Your Stripes Expands to Orlando with New Baldwin Park Franchise
Earn Your Stripes (EYS), the military-inspired boutique fitness brand, announced the signing of a franchise agreement to open a new...
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Crunch Fitness Evolves Crunch 3.0 with Expanded Boutique Fitness and Recovery Experiences
Crunch Fitness unveiled the next evolution of Crunch 3.0, expanding its portfolio of studio concepts and recovery offerings. The new studios and...
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2026 Buyer's Guide
