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City Fitness: A Case Study in Perseverance
For many entrepreneurs, the first few years of a new business venture are the toughest. Fear, self-doubt, financial struggles and stress often abound as you attempt to get your...
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Why Personal Training Should be a Viable Career Option
The demand for personal trainers and fitness instructors has never been higher in the U.S., and that demand is only going to keep growing. Strangely enough, however, the number...
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Breaking the Nutrition Code
Elusive. Obvious. Sexy. Boring. Simple. Complicated. Expensive. Free. Generic. Customized. Fad. Scientific Solution. Group. One-on-One. Supplements. Food. What is the subject of all these adjectives? Nutrition. Like it or...
7 Reasons Why Kickboxing, Boxing and MMA-Style Classes Should be on Your Schedule
Studies show most people join a gym for several reasons, and the top seven are: to look better, feel better, socialize, lose weight, improve health, get or stay in...
Direct Mail is Not Dead, Just Lonely
No one really knows how the myth that direct mail is dead started. Maybe it was a bunch of marketers deciding nobody pays attention to the mail anymore. Then,...
Transforming Spaces, Maximizing Revenue
In the past, the majority of larger fitness facilities more or less followed a standardized floor plan that included rows upon rows of a fixed range of motion, selectorized...
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Front-Line All Star: Blake Kennedy
Blake is the group fitness manager and social media coordinator for the The Forum. Daily, he oversees a team of 44 group fitness instructors across multiple locations. The path...
