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The Houstonian Club: An Oasis in the City
Walking onto The Houstonian Hotel, Club and Spa’s campus is like stepping into a different world. Located in Houston, Texas — the fourth most populous city in America — the...
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Why Clubs Should Remove the Barriers to Cancellation
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership....
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How to Attract and Engage Millennials
Today, there are an estimated 83 million millennials in the United States — that’s 25% of the population. This is a generation that greatly values health and wellness, so it’s wise...
3 Industry Trends That Should Make Every Fitness Club Sit Up and Take Notice
1. The Importance of Community Unless you’ve been under a rock for the last five years, you’ve probably already noticed that community has taken center stage in today’s clubs...
4 Easy Marketing Tips to Increase Membership Sales
All businesses are constantly looking for new ways to grow and expand their customer base. For any fitness business, growing customers means finding and signing new members. And just...
Immersive Technology Enriches the Fitness Experience
Humanity is evolving with the latest innovations to connect. Technology makes it possible to stay more connected to our families, friends and interests than ever. But as a professional...
Leveraging Community Events
Let’s get back to basics and cover the multiple ways your organization can benefit from holding real in-person, live event. Below are nine valuable reasons offering a community event will improve every...
