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UFC GYM was founded in 2009 as the first major brand extension of premium global sports brand and premier MMA...
Read moreDetailsWith nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
Read moreDetailsInside the programming strategies, studio investments and data-driven decisions reshaping group fitness at clubs. Group fitness has evolved beyond a...
Read moreDetailsUFC GYM announced the launch of its second premium fitness destination in Jaipur. The first location opened at Sunny Trade...
Read moreDetailsLes Mills and Hyperhuman — the AI-powered fitness content infrastructure behind modern health, wellness and fitness products — announced a...
Read moreDetailsAmped Fitness is launching the Amped Creator Program, a new initiative designed to recognize members and creators who document their...
Read moreDetailsSuccession planning isn't a finish line — it's a process that starts years before any leader steps back. Scott Gillespie...
Read moreDetailsThe fitness industry's premier executive retreat returns May 17-19, 2027, in Nassau, Bahamas. Club Solutions has announced the dates and...
Read moreDetailsIn the fitness industry, there is a growing pressure to deliver more intentional member experiences. That shift is pushing clubs...
Read moreDetailsFrom a single location to one of Crunch Fitness’ fastest-growing franchisees, Fit Fusion, LLC, is scaling at an accelerated pace in...
Read moreDetailsPurpose Brands announced that Icon Palestre, an Italian fitness management company led by CEO Felice Orsinetti, has secured franchise rights...
Read moreDetailsAligned Fitness Holdings, one of the nation's leading operators within the Club Pilates system, has acquired six high-performing Club Pilates...
Read moreDetailsCrunch Fitness announced the launch of Crunch Reform Pilates, a new reformer Pilates studio concept designed to bring one of...
Read moreDetailsThree operators share how they're winning back former members in the most recent Thought Leaders panel. Fitness operators know member...
Read moreDetailsWorld Gym Corporation announced a three-year strategic partnership with HYROX, the global leader in fitness racing. The collaboration represents HYROX's...
Read moreDetailsTwo clubs. Two models. One shared lesson about building revenue streams that strengthen rather than strain the member relationship. For...
Read moreDetailsIn an industry where operators are navigating economic uncertainty, rapidly evolving technology, shifting consumer expectations and mounting competitive pressures, one...
Read moreDetailsVASA Fitness announced the launch of STUDIO Pilates, a new reformer-based training concept and the fourth modality in its growing...
Read moreDetailsThe fitness industry has spent years talking about integrating with health care. David Flench, the president and CEO of the...
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