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Staying Power
The average lifespan of a business is about 10 years, according to a study by the Santa Fe Institute in New Mexico. Therefore, to reach 30 years in business...
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Why Clubs Should Establish Strong Member-Staff Relationships
Your most powerful engagement tool isn’t necessarily your workouts, equipment or technology — it’s your member-staff relationships. At the end of the day, your most engaged members keep coming...
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Why Lifestyle and Habit Coaching Might Be the Next Great Revenue Stream for Your Club
The signs (and science) are pointing to the fact that health and wellness are multifaceted and interconnected concepts that require more than just exercise and good nutrition. Where we...
Are Financial Metrics the Only Metrics That Matter for Health Club Owners?
All too frequently, gym owners, operators and managers focus solely on the financial data membership management systems provide. One could argue there is plenty of non-financial data that can...
Six Fundamentals of Smart Rigging for Today’s Training Environment
Rig, functional frame, jungle gym — call it what you will. If you operate a commercial health club and are looking to better facilitate functional training, you are likely in...
Why Solid Group Programs Can Make All the Difference
Have you invested in bringing group fitness and/or group training into your facility? If not, you should seriously consider it. According to industry trends, group training continues to dominate...
4 Ways Clubs Can Leverage Virtual Members to Create Their Online Fitness Empire
For most clubs, the definition of a member is simple: an individual who visits your facilities on a (hopefully) regular basis to use your equipment and services to better...
5 Fitness Marketing Ideas for Summer
Creating interest in gyms and fitness studios isn’t as easy in summer as it is right after the New Year. But you can still succeed when the temperature rises....
Leased Space: Know the Rules to Protect Your Business
For many business owners, trying out a location before committing is critical. This certainly holds true for gym owners. For this reason, many gym and fitness club owners shop...
