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The Common Good with Frank Lawrence
The word “cooperative” has a dual meaning. As an adjective, the word is defined as “involving mutual assistance in working toward a common goal.” And as a noun, it...
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How Cincinnati Sports Club is Using Facial Recognition Technology
Each year, new technologies are introduced for club operators to consider. And one of the latest innovations is facial recognition technology. According to Jeff John Roberts of Fortune Magazine,...
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Why Solid Group Programs Can Make All the Difference
Have you invested in bringing group fitness and/or group training into your facility? If not, you should seriously consider it. According to industry trends, group training continues to dominate...
4 Ways Clubs Can Leverage Virtual Members to Create Their Online Fitness Empire
For most clubs, the definition of a member is simple: an individual who visits your facilities on a (hopefully) regular basis to use your equipment and services to better...
5 Fitness Marketing Ideas for Summer
Creating interest in gyms and fitness studios isn’t as easy in summer as it is right after the New Year. But you can still succeed when the temperature rises....
Leased Space: Know the Rules to Protect Your Business
For many business owners, trying out a location before committing is critical. This certainly holds true for gym owners. For this reason, many gym and fitness club owners shop...
Member Segmentation: Using Personas to Catapult Your Sales
Data can help you know more about your customers. However, what you do with data is equally important. It’s not enough to acquire general member stats, like your customer’s...
5 Ways to Fill Group Classes
Summer is almost here. That means pool days, cookouts, nature hikes and a hundred other reasons for your members to skip their next workout. Fight the seasonal slump in...
3 Mistakes You’re Making with Marketing, According to Real Data
Between running new member specials to hiring trainers to fixing broken equipment, health club professionals have more than enough to do without adding marketing to the list. And yet,...
