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The Cover Story
How BODYBAR Built a Scalable Boutique Fitness Franchise from the Ground Up
BODYBAR Pilates started in Dallas in 2012. Kamille McCollum had a friend who was an instructor and urged her to...
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UpSwell Is Helping 2,500+ Gyms Grow — Here’s What Sets Them Apart
With nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
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Leading Crunch Franchise Group CR Fitness Holdings Announces Organizational Restructuring
CR Fitness Holdings — one of the largest Crunch Fitness franchise groups in the country — has announced a significant...
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Using Connected Fitness to Deepen Member Relationships
How two club operators are using connected fitness ecosystems to reduce friction, deepen engagement and drive smarter operational decisions. Connected...
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Life Time Launches Dynamic Nutrition Coaching, Elevating Nutrition Guidance for Members
More than 500 nutrition coaches across more than 190 locations expands the wellness offerings of Life Time beyond the workout...
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Fitness Ventures Becomes Largest Operator in Crunch Fitness System Following Landmark Acquisition
Acquisition of locations from Harman Fitness expands platform to 115 locations across 30 states. Fitness Ventures, LLC today announced the...
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Ohana Growth Partners Expanding in California with Planet Fitness San Mateo
The judgement-free fitness center is expected to open by year’s end. Ohana Growth Partners (OGP) — one of the largest...
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Why Passion Isn’t Enough: The Case for Evidence-Based Fitness
Most fitness professionals believe they are giving members accurate, up-to-date guidance. The research says otherwise. Episode 18 of The Research...
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The Bay Club and BeaverFit Turn Overlooked Space Into a Member Experience
In the fitness industry, there is a growing pressure to deliver more intentional member experiences. That shift is pushing clubs...
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More from Club Solutions
24 Hour Fitness Announces Return of Discounted Summer Membership Offer for High School Youth
With summer break just weeks away, 24 Hour Fitness is bringing back a special discounted membership program for high school...
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The Next Era of Fitness with Mark Mastrov — Sponsored by ROR
Few names carry as much weight in the fitness industry as Mark Mastrov. As the founder of 24 Hour Fitness...
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Why Recovery Is No Longer Optional for Boutique Fitness Operators
Recovery used to be an afterthought. A foam roller in the corner. A bucket of massage guns near the exit....
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Why 10 Minutes of Cardio May Be All Your Members Need
The number one barrier to exercise is time. And this research is just another piece of evidence showing how club...
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New Locations: Life Time, Crunch Fitness, JETSET Pilates and Burn Boot Camp
Several fitness brands opened or announced new locations this week, including a 102,000-square-foot Life Time athletic country club in Gilbert,...
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Equinox Announces Women’s Health Advisory Board
Equinox is deepening its commitment to women's health with the announcement of its Women's Health Advisory Board (WHAB). Grounded in the...
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Cardio vs. Strength vs. Both: The Science on Concurrent Training
One of the most persistent debates in fitness — whether combining cardio and strength training undermines the results of each...
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Fitness Industry Expansion Heats Up: New Clubs, Reopenings and Franchise Deals
Fitness industry expansion shows no signs of slowing in 2026, with several brands announcing new openings, renovations and expansions in...
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Bay Club Acquires Entire City Block in San Francisco, Reaffirming 50 Years of Commitment to Its Founding City
The Bay Club Company announced the acquisition of the full city block that has been home to its flagship San...
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Fitness World Set to Open TRAIN by FW at the University of British Columbia Vancouver Campus
Fitness World is bringing its training club concept, TRAIN by FW, to the heart of the UBC Vancouver campus this...
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2026 Buyer's Guide
