7 Things Mark Mastrov Wants Every Gym Operator to Know Right Now
Mark Mastrov built 24 Hour Fitness from a single club into a 420-location powerhouse then walked away. Now he's back,...
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World Gym Corporation Partners with HYROX to Accelerate Fitness Racing Across Taiwan, with Expansion in Thailand
World Gym Corporation announced a three-year strategic partnership with HYROX, the global leader in fitness racing. The collaboration represents HYROX's...
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VASA Fitness Launches STUDIO Pilates, Expanding Its Industry-Leading Studio Training Ecosystem
VASA Fitness announced the launch of STUDIO Pilates, a new reformer-based training concept and the fourth modality in its growing...
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24 Hour Fitness Announces Return of Discounted Summer Membership Offer for High School Youth
With summer break just weeks away, 24 Hour Fitness is bringing back a special discounted membership program for high school...
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Why Recovery Is No Longer Optional for Boutique Fitness Operators
Recovery used to be an afterthought. A foam roller in the corner. A bucket of massage guns near the exit....
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New Locations: Life Time, Crunch Fitness, JETSET Pilates and Burn Boot Camp
Several fitness brands opened or announced new locations this week, including a 102,000-square-foot Life Time athletic country club in Gilbert,...
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How BODYBAR Built a Scalable Boutique Fitness Franchise from the Ground Up
BODYBAR Pilates started in Dallas in 2012. Kamille McCollum had a friend who was an instructor and urged her to...
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Equinox Announces Women’s Health Advisory Board
Equinox is deepening its commitment to women's health with the announcement of its Women's Health Advisory Board (WHAB). Grounded in the...
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