Why Recovery Is No Longer Optional for Boutique Fitness Operators
Recovery used to be an afterthought. A foam roller in the corner. A bucket of massage guns near the exit....
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New Locations: Life Time, Crunch Fitness, JETSET Pilates and Burn Boot Camp
Several fitness brands opened or announced new locations this week, including a 102,000-square-foot Life Time athletic country club in Gilbert,...
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How BODYBAR Built a Scalable Boutique Fitness Franchise from the Ground Up
BODYBAR Pilates started in Dallas in 2012. Kamille McCollum had a friend who was an instructor and urged her to...
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Equinox Announces Women’s Health Advisory Board
Equinox is deepening its commitment to women's health with the announcement of its Women's Health Advisory Board (WHAB). Grounded in the...
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UpSwell Is Helping 2,500+ Gyms Grow — Here’s What Sets Them Apart
With nearly two decades in fitness marketing, UpSwell has built a reputation for helping gyms of every size grow and...
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Fitness Industry Expansion Heats Up: New Clubs, Reopenings and Franchise Deals
Fitness industry expansion shows no signs of slowing in 2026, with several brands announcing new openings, renovations and expansions in...
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Bay Club Acquires Entire City Block in San Francisco, Reaffirming 50 Years of Commitment to Its Founding City
The Bay Club Company announced the acquisition of the full city block that has been home to its flagship San...
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Fitness World Set to Open TRAIN by FW at the University of British Columbia Vancouver Campus
Fitness World is bringing its training club concept, TRAIN by FW, to the heart of the UBC Vancouver campus this...
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