Genesis Health Clubs is expanding again adding nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports &...

Myzone announced the launch of Switch 2.0, the next evolution of its most versatile wearable. Building on the success of...

VASA Fitness announced the launch of its new personal training app — an industry-first innovation within the HVLP category that...

EoS Fitness opened 2026 with strong momentum as the brand continued to scale across core markets. EoS acquired 14 gyms,...

UFC GYM will enter the Spanish market with seven locations, marking a significant step in the brand's continued international growth....

When Kamille McCollum, the president and co-founder of BODYBAR Pilates, set out to find a digital marketing partner for her...

This past March, I walked onto the stage at the HFA show in San Diego, California, to deliver a session...

Life Time announced the grand opening of Life Time Eagle on April 8. The opening marks the company's first athletic country club...