Brand Voice

Matt Goebel was a multi-unit franchise owner who was tired of juggling six to 10 logins to complete basic daily tasks. He knew the industry...

From streamlined reporting platforms to personalized coverage, Tyrre Burks and Players Health are helping fitness leaders embed accountability into every aspect of their operation. Tyrre...

UpSwell Marketing was born out of two companies guided by the same goal — to help small businesses gain more customers.  UpSwell was founded in...

A look into Fitness On Demand’s new comprehensive suite of solutions. Andy Peat is a seasoned leader in the fitness industry with more than 18...

Dana Milkie, the general manager of EGYM North America, explains how the best is yet to come for EGYM. Dana Milkie got his start working...

How FlexWerk is empowering fitness professionals to sculpt their own business narrative.   Steve Pirt’s journey in the fitness industry unfolds as a classic tale...

How Wizehire has simplified and enhanced the hiring process specifically for fitness studios. When a cinema in Austin, Texas, needed help with hiring, the Wizehire...

How Freemotion from iFIT is pushing the limits of ‘what’s next?’ and revolutionizing new and better ways to move. In 1999, Freemotion Fitness — formerly...