Brand Voice

Dana Milkie, the general manager of EGYM North America, explains how the best is yet to come for EGYM. Dana Milkie got his start working...

How FlexWerk is empowering fitness professionals to sculpt their own business narrative.   Steve Pirt’s journey in the fitness industry unfolds as a classic tale...

How Wizehire has simplified and enhanced the hiring process specifically for fitness studios. When a cinema in Austin, Texas, needed help with hiring, the Wizehire...

How Freemotion from iFIT is pushing the limits of ‘what’s next?’ and revolutionizing new and better ways to move. In 1999, Freemotion Fitness — formerly...

How Amped Fitness found success with its experience-design, low-price model. When Amped Fitness opened its first club in 2016 in St. Petersburg, Florida, CEO Travis...

Built on a 42-year legacy, ABC Fitness is constantly evolving to better serve the industry. Aaron Verasammy knows firsthand how ABC Fitness can impact club...

Dipra Ray found himself in the fitness industry unexpectedly. Coming from a background in investment banking, he and Melody Shiue had an initial idea that...

How Perspire Sauna Studio delivers on its mission to improve lives and better the world through elevated experiences and care. Lee Braun was 24 years...