Programming

How forward-thinking operators are turning cardio floors into engines for member engagement, retention and long-term value. For decades, cardio floors in many health clubs followed...

Explore how operators are moving beyond workouts to build fitness businesses centered around whole-person wellness. For decades, fitness businesses were built on a simple promise...

Across the industry, fitness facilities are embracing a wide range of programs and techniques that not only set their clubs apart but also respond to...

Outdoor fitness is more than just working out in nature — it’s an experience that requires intentional planning and effort from the clubs that offer...

When people think about fitness programming, the images usually come easily: a spinning class, a small group session or a personal trainer pushing someone through...

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff time. Keeping existing members costs...

From Pilates popularity to cycling’s decline, fitness directors share group fitness trends and declines as we look ahead to 2026.  Trends come and go in...

From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time to bring members together. As...