Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offerings. Through smart use of technology and an agile mindset, operators are future-proofing their offline business by building ...
Les Mills has announced a raft of new support measures to help clubs and instructors worldwide emerge from COVID-19 lockdown and kickstart their recovery. Having provided a number of digital services to keep club members ...
Your cycling studio could be the secret to transforming your biggest threat into a growth opportunity. Frequently named in industry reports as the most popular group exercise class category, group cycling has enjoyed major growth ...
The fitness industry is evolving every day. Whether it’s the newest innovation in wearable technology or the latest generation of equipment, the opportunities and advancements keep coming. Unfortunately for facilities though, challenges also continue. Owners ...
Why the future of fitness is virtual, and how to make it a solution — not just an offering. The history of the fitness industry is a history of innovation, decade upon decade of emerging ...
How you onboard a new member is absolutely crucial to the long-term success not only of that member, but also of your facility. Too often, owners and operators focus on the sale and then assume ...
Sticking to an exercise plan requires finding the time to exercise, but the exercise itself must also be enjoyable. We know about half of the people who drop out of any exercise routine do so ...
As an industry, we understand that member recruitment and retention is the key to success. With research showing that 50 percent of new gym members will drop out of a fitness routine within six months, ...
Group cycling has never been bigger. New cycle offerings are opening daily, giving consumers increased options for how and where they want to work out. To remain competitive, club operators need to re-energize their cycle ...
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