Finding and maintaining different sources of revenue streams are important for business longevity. There are many avenues through which to do this. Some common approaches are personal training, group fitness programming, retail and kids care. ...
In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
What’s the most common factor consumers consider when making any purchase? The price. But shopping for cardio equipment is not the time to be cheap. “Don’t buy on price alone,” advised Jennifer Beaton, the senior ...
It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track numbers and overall help your club sell more memberships. In 2019, Hockessin Athletic Club ...
If there is one section of your club that is guaranteed member usage, it is the locker room. With members flowing in and out of them all day long, it is essential to ensure they ...
In different fields there are phrases that compel a wide variety of thoughts. In the health and fitness sector, none is more stirring than the word “retention.” In an industry where many operators fail to ...
Accidents often experienced by health clubs involve a slip, trip or fall. One proactive way to control these accidents involves keeping the circulation area free of hazards. The American College of Sports Medicines (ACSM) defines ...
It’s that time of year again when the fitness world prepares to tackle the latest trends that are swarming the industry. The American College of Sports Medicine (ACSM) takes a poll of thousands of health ...
Most people get into gym ownership because they love fitness, and they want to make money. To quote an old adage, “Choose a job you love and you will never have to work a day ...
What would you say if I told you we created a hiring process that has cut our employee attrition by 60%? Over the last 10 years, evaluating candidates and making good decisions on hiring has ...
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