Operations

From fragmented tech stacks to unified platforms, fitness operators are reimagining what club management software can and should do. Club management software (CMS) has become...

Today’s top clubs are turning cleanliness into a visible standard that builds trust, loyalty and differentiation. Members notice cleanliness even when they don’t realize they’re...

The fitness industry has more technology than ever but the operators pulling ahead are the ones using it to enhance member experience. Walk into almost...

Corey Hilton has seen YouFit from every angle. He joined the company at its inception — when it was still YouFit Health Clubs — starting...

Opening a fifth location feels manageable. Opening a fifteenth still feels controllable. But by the time a brand reaches 40 or 50 units, something subtler...

Flex partners with Equinox, to bring HSA/FSA spending to members through a seamless, elevated experience across all clubs. As health club operators look for new...

At 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, increasing at double-digit rates. Just...

For decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on to maintain order, drive results,...