The fitness industry has more technology than ever but the operators pulling ahead are the ones using it to enhance member experience. Walk into almost...
Read moreDetailsCorey Hilton has seen YouFit from every angle. He joined the company at its inception — when it was still YouFit Health Clubs — starting...
Read moreDetailsOpening a fifth location feels manageable. Opening a fifteenth still feels controllable. But by the time a brand reaches 40 or 50 units, something subtler...
Read moreDetailsFlex partners with Equinox, to bring HSA/FSA spending to members through a seamless, elevated experience across all clubs. As health club operators look for new...
Read moreDetailsAt 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, increasing at double-digit rates. Just...
Read moreDetailsFor decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on to maintain order, drive results,...
Read moreDetailsFitness facility design has shifted in recent years, moving away from crowded, equipment-heavy floors toward more intentional, experience-driven spaces. Insights from leaders at VASA Fitness...
Read moreDetailsIn an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that retention is not the strategy....
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