Operations
How Integrated Technology Is Reshaping the Member Experience
The fitness industry has more technology than ever but the operators pulling ahead are the ones using it to enhance member experience. Walk into almost...
Read moreDetails
Inside YouFit Gyms’ Data-Driven Approach to Facility Design
Corey Hilton has seen YouFit from every angle. He joined the company at its inception — when it was still YouFit Health Clubs — starting...
Read moreDetails
The Top Risk Facing Multi-Unit Fitness Operators and How to Fix Them
Opening a fifth location feels manageable. Opening a fifteenth still feels controllable. But by the time a brand reaches 40 or 50 units, something subtler...
Read moreDetails
What Operators Can Learn from Equinox’s HSA/FSA Strategy
Flex partners with Equinox, to bring HSA/FSA spending to members through a seamless, elevated experience across all clubs. As health club operators look for new...
Read moreDetails
How 24 Hour Fitness Is Scaling Its Strategy for the 65-and-Older Demographic
At 24 Hour Fitness, the 65-and-older demographic now represents more than 200,000 members. It’s one of the company’s fastest-growing segments, increasing at double-digit rates. Just...
Read moreDetails
Why Catalyst Fitness Eliminated the General Manager Role — and What Happened Next
For decades, the general manager role has been a cornerstone of health club operations. It’s the position owners lean on to maintain order, drive results,...
Read moreDetails
Designing for Belonging: How Modern Fitness Clubs Are Built Around Experience, Not Equipment
Fitness facility design has shifted in recent years, moving away from crowded, equipment-heavy floors toward more intentional, experience-driven spaces. Insights from leaders at VASA Fitness...
Read moreDetails
Why Loyalty — Not Retention — Is the Real Growth Strategy for Fitness Clubs
In an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that retention is not the strategy....
Read moreDetails