What’s the most common factor consumers consider when making any purchase? The price. But shopping for cardio equipment is not the time to be cheap. “Don’t buy on price alone,” advised Jennifer Beaton, the senior ...
It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track numbers and overall help your club sell more memberships. In 2019, Hockessin Athletic Club ...
If there is one section of your club that is guaranteed member usage, it is the locker room. With members flowing in and out of them all day long, it is essential to ensure they ...
Pools make a big splash at health clubs, but how do you as a club owner ensure you are getting the most usage out of the pool? According to Jessica Heller, the aquatics director for ...
This month we spoke to Joe Melendez, the operations director at Ocotillo Village Health Club about aquatics operations. What are the biggest challenges to aquatics operations? Joe Melendez: The challenges for the outdoor pools vary ...
Cristin Smith, the CEO and founder of Saffron & Sage in San Diego, California, had a major health crisis at the peak of her career, which led to a very costly and confusing journey. From ...
When I look up the word “leadership,” these are the words and phrases used to describe it: vision, motivation, serving, empathy, thoroughness, managing, team building, continuous improvement and taking risks. Though a leader may need ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
In different fields there are phrases that compel a wide variety of thoughts. In the health and fitness sector, none is more stirring than the word “retention.” In an industry where many operators fail to ...
In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. We have all met salespeople who can’t listen. It’s like they just can’t do it. ...
