In Sync with Francesca Schuler

To be a successful rower — or “crew” member — there are a variety of qualities an athlete must possess: strength, stamina and a competitive streak, to name a few. Most importantly,...

A New Dimension of Fitness Assessments

There are many dimensions to wellness, but technology is the one evolving...

Operating Virtual Fitness

Virtual fitness is a rapidly growing trend as technology becomes a bigger...

Here to Serve

At Gainesville Health and Fitness (GHF) in Gainesville, Florida, customer service is...

New Year Marketing Starts with Year-Round Marketing

“If you’re waiting until January to start your marketing, you’re probably too...

Ask an Expert: Tom Wingert on New Year Marketing
By Rachel Zabonick on October 3, 2018
You have questions, we have answers. This month we spoke with Tom Wingert, vice president of marketing at City Fitness, about New Year marketing. What...
Antennas Up and Head on a Swivel
By Bobby Dyer on October 3, 2018
In a town of just over 7,000 people, a health club might not seem like a high priority. However, in Whitefish, Montana, a small community...
You Can’t Do Everything
By Don Suarez on October 3, 2018
American businesswoman Jessica Jackley is quoted as saying, “As all entrepreneurs know, you live and die by your ability to prioritize. You must focus on...
6 Reasons to Recognize a Humble Employee
By Derek Deprey on October 3, 2018
Recently, my friend and Wisconsin Athletic Club colleague, Mark Baumhardt, turned 40. To celebrate, we enjoyed a delicious lunch, and I asked him, “What word...
Bringing the Boutique Experience Mainstream
By Mo Hagan on October 3, 2018
While boutique fitness may have dominated the group fitness scene lately, big-box clubs and fitness chains are figuring out ways to create the boutique experience...

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Francesca Schuler Talks In-Shape
Behind the Cover: In-Shape Health Clubs
Employee Spotlight

Front-Line All Star: Blake Kennedy
Bobby Dyer | October 4, 2018
Blake is the group fitness manager and social media coordinator for the The Forum. Daily, he oversees a team of 44 group fitness instructors across multiple locations. The path...