What can eight years running restaurant franchise operations teach a fitness brand about growth? Chequan Lewis, the CEO of Crunch...

Merritt Clubs and Loggerhead Fitness show how pricing, staffing and marketing turn SGT into a lasting revenue and retention driver...

The science says the fundamentals if strength and conditioning don't change based on gender and that has real implications for...

Earn Your Stripes (EYS), the military-inspired boutique fitness brand, announced the signing of a franchise agreement to open a new...

Four fitness club leaders share how intentional hiring, onboarding and leadership development turn staffing into a competitive advantage. Staffing is...

New research reveals which wearable metrics you can trust and which ones are misleading your members. A comprehensive meta-analysis published...

Marketing leaders share how they're shifting club advertising from amenities and dues toward the outcomes members are really seeking. Marketing...

The high-value, low-price gym floor doesn't look — or feel — like it did a decade ago, and the operators...