Don’t Confuse the Icing with the Cake: The Latest Science on Recovery Tech vs. Fundamentals
A new narrative review challenges the fitness industry's growing obsession with recovery tech and puts sleep, nutrition and training back...
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Recovery Only Works When Members Understand It
Health club operators explain how they’re turning recovery amenities into tools members actually use. A recovery offering can look impressive...
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Renovating Locker Rooms with Intention, Not Extravagance
Orchard Hills Athletic Club, Weymouth Club and Village Health Clubs and Spas share how they're prioritizing durability, capacity and member-focused...
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GLP-1s Are Changing the Business of Weight Loss — Here’s Where Health Clubs Fit In
A new research paper reframes weight loss for the GLP-1 era and it puts supervised resistance training at the center...
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Balancing Innovation, Culture and Growth with New Crunch Fitness CEO Chequan Lewis
What can eight years running restaurant franchise operations teach a fitness brand about growth? Chequan Lewis, the CEO of Crunch...
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Making SGT Work for the Business and the Member
Merritt Clubs and Loggerhead Fitness show how pricing, staffing and marketing turn SGT into a lasting revenue and retention driver...
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New NSCA Position Statement Says Female Athletes Don’t Need a Different Training Prescription
The science says the fundamentals if strength and conditioning don't change based on gender and that has real implications for...
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Earn Your Stripes Expands to Orlando with New Baldwin Park Franchise
Earn Your Stripes (EYS), the military-inspired boutique fitness brand, announced the signing of a franchise agreement to open a new...
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