Scaling a fitness franchise is less about adding features than about refusing to let complexity creep in. Stephen Smith, the...

Equinox has appointed Brendan Whitworth CEO as the company enters its next phase of growth. Whitworth was most recently CEO...

Longevity is one of the most talked about topics in the fitness industry, but much of the conversation centers on...

Wearables and fitness tracking give operators new ways to personalize coaching, boost member engagement and improve retention. Members have more...

Daily operators shape member experience through the decisions they make, the relationships they build and the service they deliver. Supporting...

Orangetheory Fitness (OTF) is letting members use their own Apple Watch to connect to its in-studio performance-tracking platform. The option,...

For a brand approaching its 20th anniversary and reaching its 1500th location, standing still isn't an option. Tianna Strateman, the...

The Athletic Business Show is happening November 17-19, 2026, in Orlando, Florida. As you head to the show to learn...