The Bay Club and BeaverFit Turn Overlooked Space Into a Member Experience
In the fitness industry, there is a growing pressure to deliver more intentional member experiences. That shift is pushing clubs...
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Cardio vs. Strength vs. Both: The Science on Concurrent Training
One of the most persistent debates in fitness — whether combining cardio and strength training undermines the results of each...
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How Operators are Using CMS to Strengthen Member Relationships
From fragmented tech stacks to unified platforms, fitness operators are reimagining what club management software can and should do. Club...
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More Sets, No More Muscle: The Largest Study on Strength Training Volume Has Answers
The long-held belief that more sets means more muscle has been challenged by the largest study ever conducted on resistance...
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The Strength Training Myths Trainers Are Still Telling Female Members
This just in: Women don't need to strength train differently. A brand new meta-analysis synthesizes the most comprehensive look at...
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The Next Generation of Talent is Here and They Are Redefining the Workplace
Industry leaders share strategies for how to hire, develop and lead Gen Z in the fitness industry. Gen Z is...
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Community as a Growth Strategy with Stephanie Schon of The Bar Method
What does it take to build a thriving boutique fitness franchise? For The Bar Method, the answer is community. Stephanie...
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How Top Clubs are Elevating Cleanliness into a Core Membership Value
Today’s top clubs are turning cleanliness into a visible standard that builds trust, loyalty and differentiation. Members notice cleanliness even...
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