A systematic review finds that lifting and lowering weights slowly outperforms self-paced training for both nervous system adaptation and strength...

Operators at EoS Fitness and StretchLab share how recovery is driving engagement and revenue. For years, recovery amenities occupied the...

New research reveals why lowering the weight — not just lifting it — may be the most valuable, most overlooked...

A new study finds that modest, concurrent improvements in sleep, exercise and nutrition can add years to lifespans — without...

Fitness marketing's old seasonal playbook is breaking down and clubs that focus too much on January are leaving money on...

Industry leaders share how shifting member expectations and community-first thinking are reshaping group fitness programming. Group fitness remains one of...

Inside the programming strategies, studio investments and data-driven decisions reshaping group fitness at clubs. Group fitness has evolved beyond a...

Amped Fitness is launching the Amped Creator Program, a new initiative designed to recognize members and creators who document their...