New research shows the gap between giving members a program and coaching them through it is bigger and more profitable...

A new review breaks down what we actually know — and don't know — about sleep's role in building muscle....

A new narrative review challenges the fitness industry's growing obsession with recovery tech and puts sleep, nutrition and training back...

Health club operators explain how they’re turning recovery amenities into tools members actually use. A recovery offering can look impressive...

Orchard Hills Athletic Club, Weymouth Club and Village Health Clubs and Spas share how they're prioritizing durability, capacity and member-focused...

A new research paper reframes weight loss for the GLP-1 era and it puts supervised resistance training at the center...

What can eight years running restaurant franchise operations teach a fitness brand about growth? Chequan Lewis, the CEO of Crunch...

Merritt Clubs and Loggerhead Fitness show how pricing, staffing and marketing turn SGT into a lasting revenue and retention driver...