New NSCA Position Statement Says Female Athletes Don’t Need a Different Training Prescription
The science says the fundamentals if strength and conditioning don't change based on gender and that has real implications for...
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Earn Your Stripes Expands to Orlando with New Baldwin Park Franchise
Earn Your Stripes (EYS), the military-inspired boutique fitness brand, announced the signing of a franchise agreement to open a new...
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Using Culture as a Competitive Staffing Strategy
Four fitness club leaders share how intentional hiring, onboarding and leadership development turn staffing into a competitive advantage. Staffing is...
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Closing the Gap Between Wearable Data and Member Coaching
New research reveals which wearable metrics you can trust and which ones are misleading your members. A comprehensive meta-analysis published...
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6 Ways Operators are Marketing Lifestyle Change, Not Just Memberships
Marketing leaders share how they're shifting club advertising from amenities and dues toward the outcomes members are really seeking. Marketing...
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Todd Scartozzi on Building Value Into Every Retro Fitness Membership
The high-value, low-price gym floor doesn't look — or feel — like it did a decade ago, and the operators...
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The Simple Coaching Cue That Could Boost Member Strength Gains
A systematic review finds that lifting and lowering weights slowly outperforms self-paced training for both nervous system adaptation and strength...
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Recovery is Raising the Bar for the Member Experience
Operators at EoS Fitness and StretchLab share how recovery is driving engagement and revenue. For years, recovery amenities occupied the...
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