Thought Leaders Recap

Marketing leaders share how they're shifting club advertising from amenities and dues toward the outcomes members are really seeking. Marketing a fitness club isn’t as...

Industry leaders share how shifting member expectations and community-first thinking are reshaping group fitness programming. Group fitness remains one of the most powerful tools clubs...

Three operators share how they're winning back former members in the most recent Thought Leaders panel. Fitness operators know member attrition is inevitable. Life changes,...

Industry leaders share strategies for how to hire, develop and lead Gen Z in the fitness industry. Gen Z is quickly becoming a dominant force...

Industry leaders outline how health club operators can build credible, scalable medical fitness programs — and why it may be the most significant opportunity in...

Industry professionals share their thoughts on the boom of reformer Pilates and how to incorporate it into facilities as the demand grows. The surge in...

Maximizing membership dues revenue remains one of the most critical — and often misunderstood — aspects of club operations. In the latest Thought Leaders panel,...

As the fitness industry looks ahead to 2026, it’s clear the future of clubs will be shaped less by equipment and more by experience. In...