Thought Leaders Recap

Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market.   There’s no denying the marketing...

Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture and lead by example to...

From youth swim programs to guest passes, operators are building profitable non-dues revenue streams that meet member needs and strengthen the bottom line. While membership...

Two seasoned operators share what’s working, what’s not, and how a new fitness franchise can navigate today’s tougher landscape. It’s no secret franchising is a...

Four industry experts share tips for how gyms can prioritize members' mental health and whole-person wellness. The fitness landscape is evolving once again. Today, many...

Five industry professionals share their best tips for navigating economic uncertainty during a changing landscape. As economic uncertainty continues to affect industries across the U.S.,...

The HFA Show 2025 took place from March 11-14, welcoming nearly 10,000 attendees, 363 exhibitors, 50 sponsors, and 215 speakers from around the world for...

Transformative AI is revolutionizing the fitness industry and reshaping how clients monitor and achieve their health goals. As AI continues to evolve, it promises to...