Earn Your Stripes (EYS), the military-inspired boutique fitness brand, announced the signing of a franchise agreement to open a new studio in Orlando’s Baldwin Park area. The location will be led by franchisee Carlos Cidre and is targeted to open in Fall 2026, with founding-member presales now open.
Since opening its first studio in Oceanport, New Jersey, and its flagship location in Lakeland, EYS has built a fast-growing, engaged community drawn to its team-based, mission-driven format. The brand’s blend of structured group training, a values-led culture built on commitment, pride, respect and toughness, and a gamified progression system has resonated with members across every fitness level, helping position EYS for expansion into new markets.
“Lakeland showed us what’s possible when great programming meets a community that wants to be challenged and supported in equal measure,” said Brian Davis, the COO of Earn Your Stripes. “Bringing EYS to Baldwin Park is the natural next step, and Carlos is exactly the kind of partner we want carrying the brand into a new city. He’s a proven operator who leads with both discipline and heart, and he understands that we’re not just opening a fitness studio; we’re building a community where people get stronger mentally, physically and emotionally.”
Cidre is an entrepreneur with experience in enterprise software, healthcare and food and beverage. He is the founder and president of Seamless, a Florida-based business technology consulting firm specializing in enterprise software, business intelligence and digital transformation, and previously held leadership roles in Puerto Rico’s healthcare sector and with Los Cidrines, one of the island’s most recognized bakery and retail brands.
About Earn Your Stripes
Earn Your Stripes offers multi-format group training through three signature programs — EYS FIT, EYS COMBAT and EYS CORE — supported by a proprietary Rank System and a technology platform that turns every workout into a mission-based journey. Founded on the traits shared by top-performing military units — commitment, pride, respect and toughness — EYS builds communities where members can celebrate incremental goals. The brand is currently expanding its franchise network and is seeking purpose-driven entrepreneurs to bring EYS to new markets.
