The Strength Training Myths Trainers Are Still Telling Female Members
This just in: Women don't need to strength train differently. A brand new meta-analysis synthesizes the most comprehensive look at ...
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The Next Generation of Talent is Here and They Are Redefining the Workplace
Industry leaders share strategies for how to hire, develop and lead Gen Z in the fitness industry. Gen Z is ...
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Genesis Health Clubs Acquires Wellbridge, Expanding Its Western Footprint
Genesis Health Clubs is expanding again adding nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports & ...
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Community as a Growth Strategy with Stephanie Schon of The Bar Method
What does it take to build a thriving boutique fitness franchise? For The Bar Method, the answer is community. Stephanie ...
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How Top Clubs are Elevating Cleanliness into a Core Membership Value
Today’s top clubs are turning cleanliness into a visible standard that builds trust, loyalty and differentiation. Members notice cleanliness even ...
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VASA Fitness Launches Industry-First Personal Training App in HVLP Category
VASA Fitness announced the launch of its new personal training app — an industry-first innovation within the HVLP category that ...
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EoS Fitness Accelerates Growth With 14 Acquisitions and $10 Million Reinvestment in Q1 2026
EoS Fitness opened 2026 with strong momentum as the brand continued to scale across core markets. EoS acquired 14 gyms, ...
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UFC GYM to Launch Seven Locations in Spain as Part of Major Expansion
UFC GYM will enter the Spanish market with seven locations, marking a significant step in the brand's continued international growth. ...
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