Anytime France Acquires INTERVAL Sport Fitness Group

Purpose Brands announced that Anytime Fitness’s master franchisee in France has acquired INTERVAL Sport Fitness Group, and will convert ten INTERVAL Sport properties to Anytime Fitness clubs. The master franchisee, Anytime France, S.A.S, currently operates three clubs across the country, including locations in Île-de-France (Paris), Auvergne-Rhône-Alpes, and Provence-Alpes-Côte d’Azur.

“The Anytime Fitness brand is on an incredible growth trajectory: we just opened our 6,000th location and expect to open 500 clubs globally this year,” said Sander van den Born, the chief international officer of Purpose Brands. “With European fitness trends favoring strength training and recovery, brand growth in France is a natural next step, and the Anytime France team is exactly the right partner to deliver on it. Our model of finding the right local collaborator has proven itself repeatedly on a global scale, and we look forward to additional growth throughout Europe.”

Anytime France is owned by Benoit Hanssen and Matt Burgess, who also operate Anytime Fitness clubs across Italy. “Bringing the INTERVAL Sport clubs into the Anytime Fitness network means welcoming 10 new locations, 23 team members, and 14,000 members into our family,” said Hanssen. “Our focus now is making sure every one of them gets the same personalized, high-quality experience our existing members already know.”

“This acquisition reflects exactly the kind of growth we want to see across Europe; deliberate, community-first expansion that brings strong country operators, like Anytime France, into new locations,” said Stacy Anderson, the global brand president at Anytime Fitness. “Diversifying our clubs to meet the needs of local members while staying true to our global brand standards has always been at the heart of our growth strategy. This is a great step forward for our members in France, and it shows the strength of our model as we keep building across the region.”