The next evolution of HIIT is here — and it’s helping clubs attract younger members, maximize space and deliver measurable outcomes. Garry Lewis, the director of commercial sales at Power Plate, shares more.
In today’s competitive fitness landscape, clubs need more than the next “it” class — they need programming and equipment that create real stickiness. That means solutions that are innovative, effective and inclusive. Tools that deliver results, inspire return visits and offer fresh value to members beyond the basics.
As Gen Z and millennials continue to shape wellness trends, their expectations are clear: experiences that are tech-forward, time-efficient and low-impact — without compromising performance. In response, a new era of high-intensity training is emerging, designed to deliver measurable results without the physical strain often associated with traditional HIIT.
The concept is simple but powerful: reduced exertion, high-efficiency training. By using smart modalities that maximize muscle activation with minimal perceived effort, members can achieve the same benefits — elevated VO2 max, improved strength and muscular endurance — in significantly less time and with less wear and tear on the body. It’s HIIT, reimagined: effective, joint-friendly and more accessible across demographics.
For fitness operators, this is more than just a programming trend — it’s a retention strategy. Today’s members, especially time-crunched professionals and wellness-focused young adults, are drawn to options that fit into their busy schedules without sacrificing results. A 15-minute session that rivals a 30-minute workout in efficacy. That’s a differentiator.
And it’s not just about time. It’s about space. With compact, multi-functional systems, clubs can create dedicated high-efficiency zones without the need for major renovations or added staff. These solutions can be seamlessly integrated into small group training, personal sessions or open-floor formats — delivering flexibility and value from both a member and operator standpoint.
The takeaway is clear: modern fitness consumers aren’t just seeking workouts; they’re seeking experiences that feel purposeful, personalized, and sustainable. By embracing smarter, science-backed approaches to high-intensity training, clubs can offer precisely that — while strengthening their brand, driving engagement and setting themselves apart in a crowded market
The future of HIIT isn’t just harder or faster — it’s smarter. And when you make high performance more approachable, more members win.
Because when HIIT is approachable, effective and even a little fun — everybody wins.
