All posts tagged "Retention"
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The Marketing of ‘Relevance’
I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy...
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2019 Outlook: Retention Opportunities
As you reflect back to all of the hard work you and your team put into 2018, think about what a small increase in retention...
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5 Stats on the Current State of Marketing
As a health club operator, it’s important to understand the role marketing plays in the acquisition and retention of customers. Tammy Beil, the director of...
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It’s the Happiest Time of the Year
Holiday season is upon us, and traditionally usage in clubs goes in the tank. How can we keep our members engaged and using our clubs...
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5 Essentials for Building (and Retaining) a Management Dream Team
Leadership comes from the top, down. Therefore, it’s vital to ensure your management team consists of individuals who align with your vision, share your core...
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Member Retention is Your Club’s Air Tank
I recently had the opportunity to scuba dive in the Great Barrier Reef in Australia. It was a pretty amazing experience, and it occurred to...
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The Impact of Virtual on an Existing Group Fitness Program
Virtual fitness presents an additional opportunity — outside of live group fitness classes — for health clubs to engage with members. However, what is the...
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Five-Point Retention Strategy For Success
While we often take the time and effort to budget and strategize for sales success, it is equally important to develop and implement a retention...
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Fighting for Member Retention
Member retention is a nightmare for many gym owners. Retention is commonly linked to attendance: The more often people visit the gym, the more likely...
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Metamorphosis: The Transformation of Merritt Clubs
Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely...
