Regardless of what high-end technology, fancy equipment or awesome programs your club has to offer, none of it matters unless you have a strong membership base that keeps returning year after year. This is why ...
Now more than ever we have an opportunity — a moment in history to redefine our industry, to better serve our members and communities, and to reshape their perception of what we offer. With ...
The club industry experienced a momentous challenge with the coronavirus pandemic. After months of being shut down, you may be eager to start digging into your retention rates, but Karen Raisch-Siegel, the executive director at ...
Group X is consistently one of the most popular programs in health clubs. In fact, it has turned into a viable profit center and retention tool for clubs across the country. As members flock to ...
Member retention is one of the primary focuses of all gyms and fitness clubs. The average gym experiences a turnover rate that is up to five times as high as the average membership-based business across ...
Are you serious about retention? You may think you are, but here are some questions to consider: Do we really know what our members want, or do we think we know? Is improved retention a ...
Are you eager to help your staff engage members? Looking for a tool to help them take initiative and engage members? Teach them to “ASSIST” members. I was taught this simple acronym years ago. It ...
In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
In different fields there are phrases that compel a wide variety of thoughts. In the health and fitness sector, none is more stirring than the word “retention.” In an industry where many operators fail to ...
“Value The Relationship More Than The Quota.” – Jeff Gitomer Let me first frame this whole blog by stating: Being a great caretaker of our members’ success while also generating strong revenues are not mutually ...
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