How Fitness Operators Are Rethinking Growth in 2026
For fitness operators, growth has traditionally been a straightforward equation: more members, more revenue, more locations. But conversations with three ...
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Tag: Retention
Beyond the Join: Why the Future of Fitness Will be Won Through Retention
Amber Martinez, the COO of JEM Wellness Brands – Crunch Fitness, shares why the future of fitness won't be won ...
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Recovery is Raising the Bar for the Member Experience
Operators at EoS Fitness and StretchLab share how recovery is driving engagement and revenue. For years, recovery amenities occupied the ...
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Designing Digital Marketing to Drive Growth and Retention
Industry marketing leaders share how alignment, personalization and education are reshaping digital marketing strategy across the member lifecycle. Digital marketing ...
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Why Loyalty — Not Retention — Is the Real Growth Strategy for Fitness Clubs
In an industry driven by attrition rates and length of stay, a shift is underway. Club operators are realizing that ...
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Effective Fitness Club Staffing: Solutions for Using Culture, Training and Development to Retain Talent
Explore effective fitness club staffing strategies for owners and operators. Learn how to retain top talent, build a strong culture ...
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The Role of Effective Leadership in Retaining and Attracting Members
Effective leadership is the backbone of any successful gym. It plays a pivotal role in both retaining current members and ...
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Landmark Les Mills Report Reveals how ‘MVPs’ Drive Club Profitability
New global research analyzing member journeys uncovers how most valuable participants (MVPs) are the key to unlocking higher retention, referrals ...
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