All posts tagged "Retention"
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Improve Member Retention Through Diverse Group Exercise Programming
Health clubs have experienced growing membership numbers over the past 20 years. In most club environments, daily attendance is highly influenced by fitness class offerings...
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Show Your Appreciation
Member Appreciation Week at Greenwood Athletic and Tennis Club has become one of the most anticipated weeks of the year. For over 10 years we...
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Technogym Mywellness Cloud Drives 116,299 Workouts at Newtown Athletic Club
Newtown Athletic Club’s Katie Mitchell explains how the club uses Technogym’s Mywellness Cloud to drive member visits, engagement and retention. Welcome to the fitness industry...
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Why Customer Service Matters for Gyms
As 2019 starts, most gyms are figuring out how to retain as many new members as possible after the January rush is over. While plenty...
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Personal Training Profit Potential
For many health clubs, personal training sales serve as the largest source of non-dues revenue. This includes Wisconsin Athletic Club, which boasts seven locations in...
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A New Approach to Retention
Many club owners and operators will start letting their members know that new fitness equipment is coming in 2019. They may also let them know...
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HealthQuest Celebrates Loyalty and Longevity with The Governor’s Club
How a long-term member’s 90th birthday sparked the idea for a senior-geared program. When long-term and frequent member at HealthQuest, Gene Lupo, recently celebrated his...
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The Marketing of ‘Relevance’
I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy...
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2019 Outlook: Retention Opportunities
As you reflect back to all of the hard work you and your team put into 2018, think about what a small increase in retention...
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5 Stats on the Current State of Marketing
As a health club operator, it’s important to understand the role marketing plays in the acquisition and retention of customers. Tammy Beil, the director of...
