I was talking to a friend a few months back during baseball season and something intriguing came up. Baseball players play 162 games a year, and get between 300 and 400 at bats during the ...
According to IHRSA’s 2016 report, “Profiles of Success,” over 18 million members have signed up for small group training (SGT). The reasons people are increasingly attracted to this fitness offering is obvious. Keeping them in ...
It’s common business knowledge that the cost to acquire a customer (CAC) tends to be much higher than keeping the ones you already have. Frequent audits of the lifetime value per client (LVC) should be ...
People walk into their gym each day with a fitness goal in mind, but often with little confidence in achieving it. It is no shock to most that retention within the fitness industry is an ...
In this technology series, we shine a spotlight on how the fitness franchise Workout Anytime is using tech to improve its operations and member experience. Part one focused on Bridge, a cloud-based employee development software. ...
Email marketing is still one of the most effective and direct ways to market your health club today, but it’s evolving. While newsletters and one-off campaigns will always have a place in your email marketing ...
From September 4-6, 2019, 40 top health club operators from across the U.S. will gather in Scottsdale, Arizona, for the annual Club Solutions Leadership Retreat. What’s in store for attendees and sponsors? Following is a ...
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention efforts must begin the very moment the new member joins ...
Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to the streets for bike rides, use daily activities such as ...
During summer, seeing more children in your facility is very likely. To better accommodate your youth and family demographic, there’s no better time to optimize your child care services, or consider integrating child care if ...
