All posts tagged "Retention"
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4 Must-Have Automated Emails
Email marketing is still one of the most effective and direct ways to market your health club today, but it’s evolving. While newsletters and one-off...
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Sneak Peek: 2019 Club Solutions Leadership Retreat
From September 4-6, 2019, 40 top health club operators from across the U.S. will gather in Scottsdale, Arizona, for the annual Club Solutions Leadership Retreat. ...
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Retention: The Consequence of Usage and Intentional Design
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention...
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Summer Slowdown — Or is It?
Summer is that time of year when some clubs see a decrease in usage. With the warm weather and opening of pools, many take to...
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Q&A: Best Practices for Offering Child Care
During summer, seeing more children in your facility is very likely. To better accommodate your youth and family demographic, there’s no better time to optimize...
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Perception Is Everything
Perception is reality. We have all heard that before, right? The concept of “perception” is fascinating to me. It does not matter if it’s true...
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Tony Ueber Brings Customer-Centric Approach to 24 Hour Fitness
In 2018, Tony Ueber was happy and fulfilled in his career as president and CEO of Results Physiotherapy. “It was a great place. We were...
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Lessons Clubs Can Learn from CrossFit
In 2000, a global phenomenon was founded by Greg Glassman in the form of CrossFit. Since, the brand has grown to 13,000 locations, or affiliates,...
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Maybe It’s Time to Simplify
It is well known that the best clubs have great member retention. However, sometimes it can feel like a struggle to find programs that positively...
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Delivering the Exercise Experience to Drive Retention and Revenue
When your members walk through your doors, what is their experience? Do they enter into a supportive, dynamic and social environment? Does your facility offer...
