Free or Paid Trial? Which to Offer at Your Health Club
November 17, 2021
We all know every gym or studio offers one or the other: a free or paid trial. These trials often range from one day to a few weeks in duration and are designed for the ...
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Membership Retention: Takeaways from Outside the Fitness Industry
November 10, 2021
To learn more about membership retention in the fitness industry I’ve begun looking at other industries. The best one I’ve come across so far is organized religion, being as old as 10,000 years. In comparison with ...
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Guerrilla Marketing Ideas for Fitness Studios Heading into 2022
October 27, 2021
Jersey Giambrone, the founder of Fuel Bootcamp, shares seven guerrilla marketing ideas to implement when planning for 2022. Most health club operators are still marketing their services the same way they always have — and ...
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