Cryotherapy as a New Revenue Model and Member Retention
February 5, 2021
Cryotherapy is a hot trend that has a cult following in the recovery, wellness and beauty industries. You may have heard people talking about it or seen celebrities or athletes posting themselves coming out of ...
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Buyer Personas: Increase Members in Your Health Club
December 9, 2020
Understanding buyer personas can be the difference in increasing your closing percentage and increasing your overall membership base. The question is, what is a buyer persona? It is typically a general characterization of your ideal ...
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A Positive Outlook: COVID and Retention
December 4, 2020
Andrew Barranco, the regional operations manager at Merritt Clubs, shares how to have a positive outlook with COVID-19. The word COVID likely elicits a lot of anxiety and negative thoughts. We have come to know ...
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