Fitness Member Retention Strategies Start With Support — Not the “New You” Narrative
Every January, I watch our industry roll out the same familiar headline: New Year, New You. After more than two...
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Building a Fitness Business That Thrives in Uncertain Times
Recent insights from KSL Capital Partners reveal that fitness has become one of the few categories consumers continue to spend...
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Why I’m Sticking with “Click-to-Cancel” — Even After the Court Ruling
Recently, the courts dismissed the federal mandate around “Click-to-Cancel” functionality, giving fitness operators a reprieve from what some viewed as...
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Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams
Amber Martinez, the brand president and operating partner of JEM Wellness Brands, Crunch Fitness, shares tips on hiring for the...
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The Most Disruptive Business Strategy? Prioritizing Your People
Amber Martinez, the brand president and operating partner of JEM Wellness Brands, Crunch Fitness, shares the importance of prioritizing your...
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