As club owners and operators, we respect the value of group fitness within our facilities. I believe we also understand the power it holds for retention of our members, due to the community and engagement ...
Having Group X, small group training (SGT) and mind/body programming is necessary in order to be a well-rounded health club. However, not having sports performance programming can cause you to leave out a key group ...
At this point during the COVID-19 outbreak, most facilities are closed until further notice, including your pools. If you are an aquatics professional, this can leave you with a lot of questions such as whether ...
I vividly remember the conversation. We were in the boardroom for over three hours, going around and around about what we had done and what we should have done differently. On paper everything made sense. ...
Medical fitness is profoundly changing the relationship between fitness and healthcare. “Fitness industry leaders should understand this interconnectedness will continue to develop, and if you’re not thinking now about electronic medical records and care providers, ...
Saying “goodbye” to another decade and “hello” to another year has everyone asking the million-dollar question: What are the top group fitness trends for 2020? We can easily access many different versions of the same ...
This month we spoke with Aida Johnson-Rapp, the director of group exercise at East Bank Club about indoor cycling. Describe your indoor cycling studio and program — what are the highlights? AJR: We undertook a ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the November issue, the conversation features Edward Navan, the co-founder and CSO of Regymen Fitness. 1. What led you to ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
“Retention is everyone’s business.” These words from Kristen Green ring true for every club in the industry. Of course, the mission is to help people achieve healthier lifestyles, but the business boils down to keeping ...
