Heart rate tracking technology is a growing trend in the industry, and as the technology improves and provides better data to members, clubs need to be jumping on board to monetize this service. In this ...
The fitness industry has changed dramatically, and no area more so than personal training. Everyone is scrambling to rethink how business is conducted. How do you effectively train a client when you can’t get closer than six ...
It’s no secret that health clubs have rapidly created virtual training options in response to coronavirus shutdowns. What is lacking in most cases is having an integrated strategy for virtual training options that simultaneously achieves ...
As the strategic relations coordinator for City Fitness Philadelphia, I have several compelling reasons companies should invest in employee wellness. While each reason suits a company differently, the coronavirus crisis has shed light on the ...
Our setting of service where our passions reside should not be underestimated. As fitness professionals, we are all privileged to be caring masters of preventative health, and our ability to impact extends beyond the four ...
Key findings: Average on-demand shopping traffic across channels is up 565%. Free trial to paying subscriber rates have remained steady. Video streaming bandwidth rose 849%. Monthly subscriptions are up 2,150%. Annual subscriptions are up 255%. ...
As club owners and operators, we respect the value of group fitness within our facilities. I believe we also understand the power it holds for retention of our members, due to the community and engagement ...
Having Group X, small group training (SGT) and mind/body programming is necessary in order to be a well-rounded health club. However, not having sports performance programming can cause you to leave out a key group ...
At this point during the COVID-19 outbreak, most facilities are closed until further notice, including your pools. If you are an aquatics professional, this can leave you with a lot of questions such as whether ...
I vividly remember the conversation. We were in the boardroom for over three hours, going around and around about what we had done and what we should have done differently. On paper everything made sense. ...
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