This month we spoke with Aida Johnson-Rapp, the director of group exercise at East Bank Club about indoor cycling. Describe your indoor cycling studio and program — what are the highlights? AJR: We undertook a ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the November issue, the conversation features Edward Navan, the co-founder and CSO of Regymen Fitness. 1. What led you to ...
Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and ...
“Retention is everyone’s business.” These words from Kristen Green ring true for every club in the industry. Of course, the mission is to help people achieve healthier lifestyles, but the business boils down to keeping ...
In the depths of winter when rain or worse keeps your club members indoors, your gym is busy and classes may have wait lists. Same after the holidays and the beginning of the year, when ...
In recent years there has been a flood of reports relating to fitness industry trends, and some of the most interesting emerging trends have been those identified by fitness professionals, who as a group are ...
“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all those around you.” Robin Sharma Back in the late 1990s ...
While summer is typically considered a tougher season for some gyms, there are opportunities for clubs to leverage the popularity of pools and outdoor activities to engage members while the days are longer and much ...
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness plan. They want to predict the results of your program ...
Innovation is motivation in the fitness industry. And delivering encompassing, exceptional fitness experiences for your members requires a strong understanding of what they want from their workouts. Convenience is crucial for consumers, according to Megan ...
