Pilates Is Booming. Chuze Fitness Is Taking a Different Approach.
Reformer Pilates has become one of the fitness industry's most in-demand workouts, but high prices, fixed class schedules and waitlists ...
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Tag: Programming
Turning Fitness Tracking into a Retention Tool
Wearables and fitness tracking give operators new ways to personalize coaching, boost member engagement and improve retention. Members have more ...
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The Boutique Cycling Industry Is Evolving and Local Ownership Will Lead the Next Chapter
Kara Willis, the president of CycleBar, explains why sustainable boutique fitness growth will increasingly rely on both strong studio economics ...
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Fitness Brands Rally Members for October Fundraising Campaigns
Fitness brands are using October to bring members together around charitable initiatives, with campaigns supporting breast cancer patients, youth development ...
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Strength Demand Is Forcing Clubs to Rethink Offerings
As demand for strength training grows, operators are rethinking equipment, programming and space to keep up with it. Strength training ...
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Making SGT Work for the Business and the Member
Merritt Clubs and Loggerhead Fitness show how pricing, staffing and marketing turn SGT into a lasting revenue and retention driver ...
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Recovery is Raising the Bar for the Member Experience
Operators at EoS Fitness and StretchLab share how recovery is driving engagement and revenue. For years, recovery amenities occupied the ...
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The Community-First Mindset Shaping Group Fitness
Industry leaders share how shifting member expectations and community-first thinking are reshaping group fitness programming. Group fitness remains one of ...
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