Tag: Programming

Outdoor fitness is more than just working out in nature — it’s an experience that requires intentional planning and effort ...

For most clubs, retention is the real profit driver. Attracting new members requires heavy marketing spend, discounted offers and staff ...

From Pilates popularity to cycling’s decline, fitness directors share group fitness trends and declines as we look ahead to 2026.  ...

From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time ...

As interest in strength training surges, club operators are rethinking class formats, facility layouts and retention strategies. Strength training has ...

In a move that underscores the evolving demands of today’s fitness consumers, New York Sports Club (NYSC) is expanding its ...

Once overlooked, recovery has become a profit center, retention driver and member favorite — here’s how clubs are capitalizing. The ...

Sean Turner, the CEO of Les Mills U.S., shares how circuit training is helping clubs drive retention and habit-building while ...