2025’s Defining Group Fitness Trends
From Pilates popularity to cycling’s decline, fitness directors share group fitness trends and declines as we look ahead to 2026. ...
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Tag: Programming
Halloween Programming to Keep Members Engaged and Active This Fall
From pumpkin carving contests to family movie nights, clubs across the country are embracing the season and using the time ...
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The New Role of Strength in Member Retention
As interest in strength training surges, club operators are rethinking class formats, facility layouts and retention strategies. Strength training has ...
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New York Sports Club Expands HYROX Training Club Affiliation
In a move that underscores the evolving demands of today’s fitness consumers, New York Sports Club (NYSC) is expanding its ...
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More Than a Cooldown: Why Recovery is Essential in Modern Fitness
Once overlooked, recovery has become a profit center, retention driver and member favorite — here’s how clubs are capitalizing. The ...
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Circuit Training: Build Community, Drive Growth, Repeat
Sean Turner, the CEO of Les Mills U.S., shares how circuit training is helping clubs drive retention and habit-building while ...
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Thought Leaders: Mental Health And The Fitness Industry
The fitness industry is evolving — and at the heart of that shift is mental health. In our latest Thought ...
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Breaking Down the Myths of Women’s Participation in Strength Training
How Discover Strength is breaking down myths and helping grow women's participation in strength training. Strength training is no longer ...
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