Tag: Gen Z

Digital fatigue is growing, and younger generations are ending their scrolling and turning their attention to other activities like working ...

Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market.   ...

The most influential generation that’s shaping the fitness industry right now is Gen Z members. This value-driven, tech-savvy group is ...

Gen Z isn’t just the future — they’re the now. With over $360 billion in spending power and strong values ...

The next evolution of HIIT is here — and it’s helping clubs attract younger members, maximize space and deliver measurable ...

Key considerations from industry operators when creating programming for every generation within your walls. If you aren’t providing a space ...

LES MILLS SHAPES is a low-impact strength-based workout inspired by Pilates, barre and power yoga. LES MILLS SHAPES has been ...

Gen Z accounts for 80% of the fitness market. Here is how you can best capitalize on the younger generation. ...