The Next Generation of Talent is Here and They Are Redefining the Workplace
Industry leaders share strategies for how to hire, develop and lead Gen Z in the fitness industry. Gen Z is ...
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Tag: Gen Z
Gen Z and Community: What Gyms Should Know from Strava’s 2025 Report
Digital fatigue is growing, and younger generations are ending their scrolling and turning their attention to other activities like working ...
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Gen Z, Data and UGC: Strategies for Standing Out in Fitness Marketing
Industry marketing professionals share their strategies for reaching growing demographics, navigating privacy laws and standing out in a crowded market. ...
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Redefining Fitness for Gen Z Members with Ruben Mejia of SportsArt
The most influential generation that’s shaping the fitness industry right now is Gen Z members. This value-driven, tech-savvy group is ...
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How Your Gym Can Reach Gen Z
Gen Z isn’t just the future — they’re the now. With over $360 billion in spending power and strong values ...
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HIIT Solutions for Every Body
The next evolution of HIIT is here — and it’s helping clubs attract younger members, maximize space and deliver measurable ...
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Serving Every Generation
Key considerations from industry operators when creating programming for every generation within your walls. If you aren’t providing a space ...
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Les Mills Leans into Strength and Pilates Trends with LES MILLS SHAPES
LES MILLS SHAPES is a low-impact strength-based workout inspired by Pilates, barre and power yoga. LES MILLS SHAPES has been ...
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