Why Clubs Should Remove the Barriers to Cancellation

Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership. Therefore, it’s important...

Building Relationships Through Corporate Wellness

Mike Gelfgot, an Anytime Fitness franchisee, started offering corporate wellness programs through...

Mission Statements from Around the Industry

What’s your club’s purpose? Operationally, the answer to that question should be...

How to Get the Most Out of Facebook

It’s likely your gym already has a presence on Facebook. According to...

Gold’s Gym El Paso Puts Active Shooter Protocols into Practice

Many people consider the thought of a mass shooting happening in their...

Mountainside Fitness Receives Private Equity Investment from PNC Mezzanine Capital
By Rachel Zabonick on August 13, 2019
Mountainside Fitness has received a 25% preferred stock investment from PNC Mezzanine Capital to complete a minority recapitalization of the company. According to Tom Hatten,...
9Round Breaks Barriers with First Women’s-Only Location in Saudi Arabia
By Bobby Dyer on August 13, 2019
9Round is continuing its rapid pace of new locations and international expansions. The brand that delivers intense, 30-minute kickboxing workouts has opened its first women’s-only...
Retro Fitness Names Former Starbucks Exec CEO
By Rachel Zabonick on August 5, 2019
Retro Fitness has appointed former Starbucks executive Andrew Alfano as CEO. Alfano boasts more than 24 years in retail and franchising, formerly serving as president...
How Group X Technology Can Create a Frictionless Member Experience
By Bobby Dyer on August 1, 2019
Group X programming is one of several club areas that can be greatly enhanced by the integration of technology. With the right Group X technology,...
The Great Outdoors: Unique Ways to Utilize Outdoor Spaces
By Rachel Zabonick on July 30, 2019
Could the great outdoors be the missing link to your members’ optimal mental and physical health? According to REI, “Plenty of research has proven that...