Tips for Success for Startup Gyms

Expansions by larger franchises are common in the fitness industry — less common is a startup club carving out its own niche and establishing sustainable success in a crowded market. A myriad...

How to Create ‘FOMO’ Events

In 2013, the Oxford Dictionary added a new word to its library:...

The Ins and Outs of Water Massage Offerings

Relaxation and recovery are trending in the industry, making post-workout offerings critical...

Clean Up Your Gym’s Act

“No one likes to workout in a dirty gym.” According to Anton...

Creating a One-Stop Shop of Fitness

Innovation is motivation in the fitness industry. And delivering encompassing, exceptional fitness...

Brick Bodies Padonia Re-Opens After $1M in Renovations
By Rachel Zabonick and Bobby Dyer on April 11, 2019
Brick Bodies Fitness Services Inc. is celebrating the re-grand opening of Brick Bodies Padonia, after $1 million in renovations. The 60,000-square-foot facility now boasts a...
Lessons Clubs Can Learn from CrossFit
By Rachel Zabonick on April 9, 2019
In 2000, a global phenomenon was founded by Greg Glassman in the form of CrossFit. Since, the brand has grown to 13,000 locations, or affiliates,...
How Members Can Become Social Media Ambassadors
By Bobby Dyer on April 4, 2019
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more...
Trend Alert: MVP Launches Coworking Space Spin-Off
By Rachel Zabonick on April 2, 2019
Over the past few years, coworking businesses like WeWork and Impact Hub have boomed as a direct response to the needs of today’s average worker,...
Why You Should Offer a Structured Basketball League
By Bobby Dyer on March 28, 2019
Basketball isn’t an unusual offering, but structured basketball leagues are against the norm in most health clubs. While it isn’t a common practice, an organized...