The Pulse
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Matrix Launches MX4 Active to Bring Group Training to a New Demographic
Matrix Fitness, the world’s fastest-growing commercial fitness brand, recently launched MX4 Active, an extension of their group training programming that focuses on exercises for all...
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Why Clubs Should Remove the Barriers to Cancellation
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want...
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Building Relationships Through Corporate Wellness
Mike Gelfgot, an Anytime Fitness franchisee, started offering corporate wellness programs through his Anytime Fitness clubs after a low-cost competitor moved into the market. “We...
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Mission Statements from Around the Industry
What’s your club’s purpose? Operationally, the answer to that question should be the driving force behind every new workout you implement, policy you enforce, and...
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How to Get the Most Out of Facebook
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure...
