The Pulse

Freemotion a division of iFIT, Inc., announced its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550 locations and over 3.5 million...

Precor | Peloton will debut their Commercial Business Unit (CBU) at HFA 2026 (March 17–18) and FIBO 2026 (April 16–19), marking the first public demonstration...

EGYM, a global leader in smart fitness and health technology, and iFIT announce the integration of iFIT portfolio brands Freemotion and NordicTrack into the EGYM...

For health club operators navigating a market defined by rising competition and evolving consumer expectations, Greg Pfohl, the recently appointed senior vice president of operations...

Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided,...

The fitness industry entered 2026 with momentum across multiple fronts, from executive leadership appointments and franchise growth to new club openings and fresh consumer research....

Amped Fitness officially opened its new Columbus, Georgia location on January 26, bringing a next-generation high-value, low-price (HVLP) fitness model to the market — and...

Fitness On Demand has expanded its omni-fitness platform with an updated real-time heart rate training experience designed to increase engagement through gamification, personalized feedback and...