The Pulse

For health club operators navigating a market defined by rising competition and evolving consumer expectations, Greg Pfohl, the recently appointed senior vice president of operations...

Matrix Fitness and seca announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided,...

The fitness industry entered 2026 with momentum across multiple fronts, from executive leadership appointments and franchise growth to new club openings and fresh consumer research....

Amped Fitness officially opened its new Columbus, Georgia location on January 26, bringing a next-generation high-value, low-price (HVLP) fitness model to the market — and...

Fitness On Demand has expanded its omni-fitness platform with an updated real-time heart rate training experience designed to increase engagement through gamification, personalized feedback and...

The boutique fitness sector closed 2025 with strong development activity, rising franchise performance and expanding global ambition. From aggressive unit growth and international expansion to...

Life Time Group Holdings, the premium fitness and wellness operator behind more than 185 athletic country clubs in the U.S. and Canada, reported preliminary estimates...

Burn Boot Camp has closed out 2025 with strong development momentum, rising franchisee profitability and a growing list of industry accolades, positioning the brand for...