Freemotion a division of iFIT, Inc., announced its partnership with Crunch Fitness, a leading high-value, low-price gym with over 550 locations and over 3.5 million members, known for its high-energy clubs and No Judgments philosophy. With Freemotion added to Crunch’s approved fitness equipment lineup, franchisees can now bring a powerful mix of next-generation innovation and proven performance to the gym floor — designed to keep members motivated, challenged and coming back for more.
“We’re excited to expand our partnership with Freemotion and give our network the option to leverage the brand for their clubs,” said Kent Ashley, the VP of sourcing and procurement at Crunch Fitness. “Freemotion delivers the durability, performance, and innovation that match the energy and expectations of our members. This is another step forward in creating an even more engaging member experience across the Crunch network.”
Freemotion’s advanced technology and premium build quality deliver an elevated cardio experience — especially on the treadmill — combining comfort, precision and reliability. Paired with immersive iFIT-powered training options, members can enjoy workouts that feel fresh, coached and goal-driven.
More Ways to Train, More Reasons to Come Back
With more than a decade of leadership in high-performance commercial treadmills, Freemotion continues to raise the bar for the running experience. That expertise extends its GENESIS cable-based strength line and Smart Series cardio machines, giving Crunch members more dynamic, customizable options that complement the brand’s bold programming and high-impact training environment.
This partnership supports Crunch’s goal of making serious fitness fun by fusing fitness and entertainment. Whether members are building endurance, dialing up intensity, or strength training with versatile cable solutions, Freemotion equipment helps create a workout experience that adapts to every level—from first-timers to regulars chasing big goals.
“Crunch has built an incredible brand around energy, inclusivity and results,” said Freemotion CEO Mark Watterson. “We’re proud to expand this partnership and support franchisees with equipment that elevates the member experience and brings even more variety and performance to the Crunch floor.”
