Member loyalty and referral programs are a great way to keep your current members engaged and active; while building your gym community.
But these programs can be hard work. Particularly if you’re managing them manually, switching between spreadsheets and lists to track every check-in, referral and milestone. Before long, you’ll miss a loyal member’s 100-class milestone because you’ve just hit the wall.
It’s why leading gyms choose to automate the process of managing loyalty and referral programs. And it’s also why Hapana announced its new integration with Perkville.
Why Perkville Is So Popular
Apart from having an awesome name, Perkville is simply an awesome tool for boosting member retention and growth.
The leading loyalty and referral platform is built specifically for fitness and wellness businesses, giving operators flexibility in how points are earned, how rewards are structured and how campaigns are managed over time.
And it’s a great fit with Hapana. As Perkville’s CEO, Sunil Saha said, “We’re proud to partner with Hapana, a fast growing platform in fitness and one increasingly adopted by leading franchises.”
With Perkville, you can do things like:
- Incentivise check-ins, purchases, appointments and more.
- Celebrate birthdays, anniversaries and milestones.
- Offer rewards from your business or Perkville partners for milestones.
- Easily create and manage member referral programs.
- And so much more.
Importantly, you stay in control without breaking a sweat. For example, you can set up tight guardrails around your referral program to prevent it from turning into an open-ended liability. And you can keep the economics clean with controls like expiring referral rewards.
It’s features like these that turn the job of managing loyalty and referral programs into something simple and stress-free.
A Neat Fit With the Hapana Ecosystem
At Hapana, we’ve always supported a rich, open ecosystem of integrations for our platform. We do this so fitness operators can continue to use the tools and software they already know and love; while exposing them to best-in-class new tools to grow their business.
Perkville is a valuable addition to this suite. “This integration gives operators a referral program that rewards referrals when they convert into new memberships, with controls like expiring referral rewards and preventing duplicate referrals to keep the economics clean,” said Saha. “On the loyalty side, studios can reward the core behaviors that drive retention, including check-ins, attendance, upgrades and milestones.”
“Hapana supports everyone from independent studios to large franchise groups, and Perkville serves that same range,” said Jarron Aizen, the CEO of Hapana. “Perkville gives them a proven option for automated loyalty and referrals tied to real member activity.”
