Jarron Aizen, the CEO and founder of Hapana, details six reasons why all clubs should have a custom branded app for members and staff.
Having your own custom branded app can be highly beneficial for fitness clubs and studios, providing a range of advantages that enhance customer experience, strengthen your brand, streamline operations and, most importantly, drive business growth. Here are six of the top reasons you need a branded app for your business.
1. Enhanced Customer Engagement
A branded app allows you to directly engage with your members and clients, offering a personalized and interactive experience. Through push notifications, you can send tailored messages, updates on classes, promotions and motivational content, keeping members informed and engaged with your offerings.
2. Convenience and Accessibility
You can enable your users to access your services and facilities anytime, anywhere, especially with on demand classes and live streaming. Members can easily view schedules, book classes or sessions, and make payments directly through the app, eliminating the need for phone calls or physical visits. This convenience fosters a seamless user experience and encourages frequent engagement.
3. Increased Retention and Loyalty
You can provide a platform where members track their progress, set goals and monitor their achievements all through your club’s app. The ability to visualize their progress and receive personalized recommendations fosters a sense of accomplishment and motivates them to stay committed to their fitness journey with your club, increasing member retention and loyalty.
4. Efficient Operations
Streamline your operations through the app. Manage bookings, track attendance and automate processes such as class reminders and waitlist management. This automation saves time, reduces manual errors and allows your staff to focus on delivering exceptional service.
5. Data-Driven Insights
An app provides valuable data insights into member behavior, preferences and usage patterns. By analyzing this data, you can make informed decisions regarding class scheduling, program offerings and targeted marketing campaigns. These insights empower you to tailor your services to meet the specific needs and desires of your members, leading to improved customer satisfaction.
6. Brand Visibility and Differentiation
Reinforce your club or studio’s brand identity and set yourself apart from competitors. Showcase your unique features, services and values directly to your audience. A well-designed and user-friendly app creates a positive impression and helps build a strong brand presence in the minds of your members and potential customers.
Embracing technology through a branded app is a powerful tool for growth and success in the fitness industry, not to mention strengthens your own brand, company values and lowers churn rate for your business.
Warren Webb is the senior vice president of sales at Hapana. For more information, email webb@hapana.com or visit hapana.com/how-hapana-works.
