On September 15, 2020, ABC Financial announced its acquisition of Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement. “Trainerize powered by ABC” connects clubs, trainers and members to help people achieve ...
It’s no secret that health clubs have rapidly created virtual training options in response to coronavirus shutdowns. What is lacking in most cases is having an integrated strategy for virtual training options that simultaneously achieves ...
More and more of our time is being spent on mobile devices. For evidence of this, look no further than App Annie’s The State of Mobile 2020 report, which provides insight into the impact mobile is ...
What does the member lifecycle journey at your club look like? If you don’t know, it might be time to drill down on what that journey looks like so you can identify potential areas of ...
What began with DVDs and evolved into YouTube, now looks like instant access fitness apps. And lots of them. Over the past 5 years, our mobile connections became much more stable with smartphones and TVs ...
Staying connected to your members is more important than ever, and a well-made mobile app is a great way to establish a strong, consistent connection. With a mobile app, you can allow members to track ...
We are living in a digital age. According to a 2017 study from the Pew Internet & American Life Project, 80 percent of Internet users in America (93 million people) first search online for health-related ...
Being a female leader in the fitness industry presents some unique challenges. But while it’s difficult to juggle the responsibilities of leadership with the joy of being a parent, I have some rituals and routines ...
Starting a fitness journey isn’t the hard part. We see that every January as thousands of people join our clubs. Indeed, the hardest part about a fitness journey for members is actually achieving the fitness ...
With roughly 58 percent of mobile phone owners using a fitness or health app, Anytime Fitness has joined the mix and launched an app of its own. The Anytime Fitness App provides access to more ...
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