May/June 2025 Issue

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Cover Story

The annual issue of inspiration is filled with over 110 ideas, tips and tricks from 30-plus industry experts. The purpose...

Supplier Voice

How integrating cryotherapy can help gyms and health clubs stay competitive in today’s rapidly evolving fitness landscape. The fitness industry...

Supplier Voice

The next evolution of HIIT is here — and it’s helping clubs attract younger members, maximize space and deliver measurable...

Supplier Voice

During uncertain times, doubling down on smart marketing and member experience sets leaders apart. Eric Goodstadt, the CEO of UpSwell...