The U.S. fitness market is maturing, with 20% of the population now a member of a gym. The studio market is exploding. The online personal training business is blowing up. More and more low-cost competitors ...
No one said it better than Gandalf the Grey, a character in the Lord of the Rings trilogy: “All we have to decide is what to do with the time that is given to us.” ...
“When two people meet, as long as there is any form of rapport maintained, the person with the most certainly will eventually influence the other person.” – Tony Robbins Yes! You should be likable if you ...
As a health club in a competitive industry, it’s your responsibility to ensure your gym is standing out from the others. And one of the best strategies for doing so is creating memorable moments that ...
According to McKinsey & Company, “Leading companies understand that they are in the customer experience business, and they understand that how an organization delivers for customers is beginning to be as important as what it ...
Every single one of us is familiar with this scenario: You’re zoned in, focused on important work — and then you get a text. And then an email. Then a coworker pops into your office to ...
As the fitness industry continues to grow to multi-site ownership and operations, consider outsourcing as a strategic step to gaining a competitive advantage. External service providers (ESPs) should be considered as partners, rather than just a ...
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership. Therefore, it’s important to evaluate your ...
When starting a fitness business, you’re bound to face a challenge or two. 9Round, which today boasts 800+ locations worldwide, is no different. “The journey of opening 9Round was not an easy one, but it ...
You have probably heard the saying in business, “You need to know your numbers.” No matter how much you say it, a lot of business owners struggle with keeping KPIs for their business. KPIs, or ...
