Over a year after its partnership with Trilantic North America, Taymax Group Holdings LLC has continued its rapid rate of growth, specifically in the Southeast. Earlier in September, Taymax announced its acquisition of Southfit, a ...
This past August, Gold’s Gym leadership, franchisees and vendors from around the world gathered in Las Vegas for the 2019 Gold’s Gym Global Convention. According to Adam Zeitsiff, the president and CEO of Gold’s Gym, ...
Chuze Fitness has done some rebranding — not of a permanent nature, however. For the month of September (which happens to be Self-Care Awareness Month), members and community residents familiar with the brand can experience ...
This month, Newtown Athletic Club begins enrollment for its new Newtown Discovery Preschool, set to open in January 2020. According to Amanda Brown, the founder of the preschool and Newtown Athletic Club’s executive youth director, ...
Renovations are complex and lengthy processes, but necessary for success — every club needs to keep its facilities fresh. However, no renovation project goes off without a hitch, and without a clear plan for executing ...
The fitness industry is in constant flux. Year after year, new technologies, programs, equipment and more come into favor, making it vital as a health club operator to stay abreast of the latest trends. With ...
Try as they might, no club has a 100% retention rate — for a variety of reasons, some beyond a club’s control, members will want to cancel their membership. Therefore, it’s important to evaluate your ...
Mike Gelfgot, an Anytime Fitness franchisee, started offering corporate wellness programs through his Anytime Fitness clubs after a low-cost competitor moved into the market. “We were watching our numbers dwindle down in that one market ...
What’s your club’s purpose? Operationally, the answer to that question should be the driving force behind every new workout you implement, policy you enforce, and amenity you add. In short, that answer should be your ...
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure you’re getting the most out of your fitness business’ Facebook ...
