Club News
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Inside Wisconsin Athletic Club’s Acquisition of Lake Country Racquet & Athletic Club
After over 40 years as a family-owned gym, Lake Country Racquet & Athletic Club (LCRAC) is changing ownership. As of May 6, LCRAC has been...
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Tough Conversations: Best Practices for Giving Employee Feedback
From time to time, you’ll need to have a tough conversation with an employee. Maybe you have to provide constructive criticism, or maybe you have...
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Enhancing Experiences Through Fitness Equipment
Fitness equipment is as big a part of your club experience as your facility design, classes and staff. While factors like available space and layout...
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Exercise in Disguise: Tips for Making Group X Fun
At the end of the day, group exercise has one goal: to make exercising fun. “For any class, you want an exercise in disguise,” said...
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How Youth Fitness Drives Summer Engagement at Franco’s
Summer is typically a more challenging season for clubs to navigate. However, if you have a strong youth fitness program, you might find summers aren’t...
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UFC GYM Continues Global Expansion
UFC GYM is on the move. The brand that delivers MMA-inspired workouts is taking its unique style to countries all over the world. “As a...
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Tips for Success for Startup Gyms
Expansions by larger franchises are common in the fitness industry — less common is a startup club carving out its own niche and establishing sustainable...
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How to Create ‘FOMO’ Events
In 2013, the Oxford Dictionary added a new word to its library: FOMO, or Fear Of Missing Out. The acronym describes a feeling of, “Anxiety...
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The Ins and Outs of Water Massage Offerings
Relaxation and recovery are trending in the industry, making post-workout offerings critical for the member experience. If you’re looking for a way to enhance your...
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Clean Up Your Gym’s Act
“No one likes to workout in a dirty gym.” According to Anton Conlon, the COO of Gold’s Gym El Paso in Texas, this may seem...
