Club News
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Preferred Podcasts from Around the Industry
Even our industry leaders need inspiration sometimes, and podcasts are a very convenient way to be inspired while doing busy work or driving to the...
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Dramatic Gym Transformations: Club Greenwood
Every so often, it’s necessary for club operators to renovate certain areas of their facilities to remain up-to-date and ensure a premium member experience. In...
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Ralph Rajs Joins Team at In-Shape
Ralph Rajs has joined the team at In-Shape Health Clubs. The fitness industry veteran will serve as vice president of fitness innovation and programming for...
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Dramatic Gym Transformations: Merritt Clubs
Every so often, it’s necessary for club operators to renovate certain areas of their facilities to remain up-to-date and ensure a premium member experience. In...
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What Clubs Should Consider Before Launching a Mobile App
Staying connected to your members is more important than ever, and a well-made mobile app is a great way to establish a strong, consistent connection....
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Getting the Most out of Your Trade Show Experience, Part 2
Each year, thousands of industry professionals from a broad cross-section of the industry gather in March for the annual IHRSA International Convention & Trade Show....
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Getting the Most out of Your Trade Show Experience, Part 1
Each year, thousands of industry professionals from a broad cross-section of the industry gather in March for the annual IHRSA International Convention & Trade Show....
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Should You Have an Internal Social Media Policy?
Although social media is a boon for your club’s marketing, it can also be a nuisance if staff members use it for non-work purposes on...
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Why You Should Differentiate On Experience, Not Price
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and...
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The Importance of Nurturing Sales Leads
Marketing campaigns, word of mouth and referrals can all drive new members to your club. But your sales team’s ability to convert leads into new...
