Known for his energy, resilience and authenticity, KJ teams up with Workout Anytime in the nationwide ‘The After’ campaign, inspiring people of all ages to stay consistent in their fitness journeys.
Workout Anytime has launched a social media collaboration with viral baseball star and influencer Kyle “KJ” Jackson. The collaboration is part of “The After,” a system-wide initiative designed to encourage members everywhere to celebrate the mental and physical benefits of completing a workout.
With over a million social media followers and a reputation for bringing joy, athleticism and creativity to the game, KJ has become a cultural phenomenon in his own right. His high-energy performances and ability to connect with fans across generations have built him a loyal audience that mirrors Workout Anytime’s diverse member base, making the campaign collaboration a natural fit.
“We brought KJ into this campaign not only for his incredible athletic background, but also because of the kind of person he is,” said Lynsay Flynt, the director of marketing at Workout Anytime. “He’s a phenomenal human being who loves to build community, embodies resilience and reflects the values we hold as a brand. KJ’s story of overcoming injury, returning to the field, and now inspiring millions through his platform, is a relatable journey many of our members take in pursuing fitness and wellness. For us, it’s about showing that no matter who you are — athlete or not — we all share the same struggles with motivation, and the same joy when we push through and succeed.”
Jackson was on track to go pro before injury temporarily sidelined his career, and has since become a fan favorite for his energy, creativity and positivity. His authenticity and ability to connect with fans make him an ideal partner for Workout Anytime.
“‘The After’ is that feeling of accomplishment when you finish a workout,” said Jackson. “Mentally, I feel clear headed and proud, and physically, I feel strong and confident. Even with a busy travel schedule, staying active helps me show up as my best self, on and off the field. I hope to inspire others to discover that same feeling in their own journeys. No matter where you’re starting, every workout is a step toward becoming stronger and healthier. Workout Anytime makes it easier to stay consistent, no matter where life takes me.”
By highlighting Jackson in this special collaboration, Workout Anytime is amplifying “The After” campaign across its nationwide network of 190-plus clubs, encouraging members of all ages to experience the post-workout feeling of confidence, clarity and strength — wherever they are in their fitness journey.
