All posts tagged "marketing"
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Tips for Marketing Personal Training
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
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Why You Should Differentiate On Experience, Not Price
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and...
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The Latest Innovations in Marketing
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
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We’re All in Sales and Marketing
How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...
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Improve The Effectiveness Of Your Emails
As a health club business, it’s important to have a variety of marketing tools in your arsenal — including email. With this in mind, we spoke...
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Are Business Cards Your Best Marketing Tool?
It might surprise you to discover that the most powerful lead-building tool in today’s connected world remains the humble business card. Exchanging business cards is...
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Let’s Blog About It: Blogging SEO Tips
Over the years, you’ve probably been told or read about the importance of having a blog on your health club’s website. But have you ever thought...
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The Marketing of ‘Relevance’
I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy...
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5 Stats on the Current State of Marketing
As a health club operator, it’s important to understand the role marketing plays in the acquisition and retention of customers. Tammy Beil, the director of...
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The New Rules of the New Year
The rules of the “New Year, New You” game have steadily changed in the fitness industry over the last decade. In the old days, we...
