All posts tagged "marketing"
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Lori Lowell: Sneeze It ‘Knows Our Business’
Social media is extremely important for health clubs — allowing gyms to both attract new clients and engage with existing ones. That is why Lori Lowell,...
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Top Tips for a Successful Influencer Marketing Campaign
The most powerful form of marketing on the planet is word-of-mouth. Your best friend tells you to try out a new product, so you buy...
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How Social Media Benefits Gyms
It’s no surprise social media completely dictates how we interact with each other and operate on a daily basis. And like it or not, all...
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The Six-Step ‘Boutique Club within a Club’ Plan
Creating that “boutique experience” in your full-service fitness facility is a smart play for many big-box facilities. By mastering these six steps, you will get the most...
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Direct Mail vs. Digital Marketing: Do One or Both?
Historically, health clubs and other industries used postcards most of the time, but in the last few years, many clubs have decided to stop and...
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Successful Fall Marketing Campaigns
Each season presents a new opportunity for club operators to get creative with their marketing campaigns in an attempt to attract prospects through their doors....
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Invite Online Feedback
It is more important than ever to cultivate a positive online brand in today’s digital age, when 90 percent of customers say their buying decisions...
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How to Take Your Business Outside This Summer
As the weather warms up, people are spending more time outside. While you could throw in the pool towel, summer is actually the perfect opportunity...
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The Bottom Line: 10 Questions with Chad C. Waetzig
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the July issue, the conversation features Chad...
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How Cooper Fitness Center Drives Revenue with an Apparel Shop
Having an apparel shop usually isn’t a gym’s first priority. And why should it be? Members don’t come to your club to shop — they...
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Front-Line All Star: Jamie Zukewycz
Jamie Zukewycz, promoted earlier this year to general manager at Mountainside Fitness, has made a great impression on the club’s membership by paying close attention to every member and...
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