All posts tagged "marketing"
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Over the Moon for First-Timers
Blue Moon Fitness, located in the greater Omaha area, strives for one thing: to create an atmosphere people feel comfortable in — even if they...
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Find Your Perfect Customer
The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have...
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Standing Out on Social Media Platforms
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how...
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Effective Marketing to Members
We all suffer from constant information overload. So, how do we ensure our members don’t simply discard all of the important messages we need to...
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The Bottom Line: Linda Mitchell
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the September issue, the conversation features Linda Mitchell, the...
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The Importance of Mobile in the Member Lifecycle Journey
What does the member lifecycle journey at your club look like? If you don’t know, it might be time to drill down on what that...
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How to Get the Most Out of Facebook
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure...
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Please Mr. Postman
Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a...
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Retention: The Consequence of Usage and Intentional Design
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention...
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Email Marketing Part 2 — Integration with Other Advertising
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns...
