All posts tagged "marketing"
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Let’s Blog About It: Blogging SEO Tips
Over the years, you’ve probably been told or read about the importance of having a blog on your health club’s website. But have you ever thought...
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The Marketing of ‘Relevance’
I recently read an article in the Harvard Business Review that began to change my overarching thought process. It said, “If your customer retention strategy...
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5 Stats on the Current State of Marketing
As a health club operator, it’s important to understand the role marketing plays in the acquisition and retention of customers. Tammy Beil, the director of...
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The New Rules of the New Year
The rules of the “New Year, New You” game have steadily changed in the fitness industry over the last decade. In the old days, we...
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A Whole-Body Approach to Marketing
Perhaps you’ve heard the term “omnichannel” being thrown around in marketing pitches and wondered, OK, what does that really mean? In the simplest terms, omnichannel...
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Direct Mail is Not Dead, Just Lonely
No one really knows how the myth that direct mail is dead started. Maybe it was a bunch of marketers deciding nobody pays attention to...
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Learning Lessons from Stone Creek’s Partnership with the Rich Mauti Cancer Fund
In April, Stone Creek Club & Spa in Covington, Louisiana, celebrated 10 years of partnership with the Rich Mauti Cancer Fund. Over the past decade,...
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14 Insights on Social Media Engagement
It’s no secret that social media should be an important aspect to any health club’s marketing strategy. But when it comes to social media, what’s...
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Epsilon Delivers Effective, Omnichannel Marketing Programs
Epsilon is an all-encompassing global marketing innovator and the leading omnichannel agency for the fitness industry. We have more than 25 years of experience in...
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New Year Marketing Starts with Year-Round Marketing
“If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in...
