All posts tagged "marketing"
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How to Get the Most Out of Facebook
It’s likely your gym already has a presence on Facebook. According to BrandWatch, there are over 60 million active business pages worldwide. But how can you ensure...
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Please Mr. Postman
Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a...
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Retention: The Consequence of Usage and Intentional Design
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention...
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Email Marketing Part 2 — Integration with Other Advertising
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns...
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Email Marketing Part 1 — The Basics
In Part 1 of this email marketing series, marketing experts from across the industry share why email marketing is such an effective method in today’s...
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Should Your Health Club Be on LinkedIn?
As a health club marketer, it’s likely your business has a presence on Facebook, Twitter and maybe even Instagram. But what about LinkedIn? As a...
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Forward Thinking in Sales and Marketing
Your phone just rang, and you see the voicemail message pop-up on your home screen. It was an unrecognized number and based on past experiences,...
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Best Practices for Instagram Marketing
Instagram is one of the most popular social media platforms, second only to Facebook and YouTube. And according to Hootsuite, of Instagram’s 1 billion monthly...
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3 Mistakes You’re Making with Marketing, According to Real Data
Between running new member specials to hiring trainers to fixing broken equipment, health club professionals have more than enough to do without adding marketing to...
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Could Your Fitness Staff Be Your Best Influencers?
The rise in social media has brought with it a new opportunity: influencer marketing. According to Influencer Marketing Hub, the concept “is like a hybrid...
