All posts tagged "marketing"
-
Executive Spotlight: Brian Mitchell of Promotion Vault
Insight into Promotion Vault CEO Brian Mitchell’s journey in the health and fitness industry, and how he plans to stop clubs from de-valuing their product....
-
How Members Can Become Social Media Ambassadors
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more...
-
Pumping Up Your Pre-Sale Success
As any club owner can tell you, the pre-sale process can be an arduous one. From selecting and securing the right real estate, to designing...
-
Save the Bullhorn for the Big Game
Some advertisers believe the louder you yell, the more your message is heard. Super Bowl commercials are a perfect example of this phenomenon. A 30-second...
-
Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
-
Tips for Marketing Personal Training
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
-
Why You Should Differentiate On Experience, Not Price
Most health clubs know the importance of differentiation — the process of defining the unique aspects of your business that make it stand out, and...
-
The Latest Innovations in Marketing
Marketing is the lifeblood of your club — as the way in which your club communicates its messaging, unique selling proposition and overall branding. As a...
-
We’re All in Sales and Marketing
How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...
-
Improve The Effectiveness Of Your Emails
As a health club business, it’s important to have a variety of marketing tools in your arsenal — including email. With this in mind, we spoke...
