All posts tagged "marketing"
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100 Sales Tips for Fitness Professionals
Sales professionals will often ask me, “What is your one killer technique?” The answer is not to seek only one, or even a few great...
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Victor Poma’s Sales Philosophy
It goes without saying sales is one of the most important functions of your club. No one knows this better than Victor Poma, a Fitness...
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Marketing: What You Should Know About Glassdoor
As a business, it’s likely you’ve already accepted the fact that customers are going to review your business online, whether it’s through Yelp, Google or...
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Metamorphosis: The Transformation of Merritt Clubs
Transformation is a central aspect of life. For caterpillars, this process is called metamorphosis, in which the insect undergoes a remarkable transformation into an entirely...
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10 Stats Showcasing the Power of Video
In the face of increasing competition, it’s extremely important for you to promote your health club’s brand. And there’s no better way to do so...
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You’ve Got Mail
Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of...
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Tips for Building Your Local Marketing Plan
When days get hectic, it’s easy to put off taking the time to develop your club’s marketing plan. However, marketing is an investment in your...
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Lori Lowell: Sneeze It ‘Knows Our Business’
Social media is extremely important for health clubs — allowing gyms to both attract new clients and engage with existing ones. That is why Lori Lowell,...
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Top Tips for a Successful Influencer Marketing Campaign
The most powerful form of marketing on the planet is word-of-mouth. Your best friend tells you to try out a new product, so you buy...
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How Social Media Benefits Gyms
It’s no surprise social media completely dictates how we interact with each other and operate on a daily basis. And like it or not, all...
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Front-Line All Star: Andrew Lingelbach
Andrew Lingelbach, training program manager and manager on duty at Merritt Clubs, has been a great influence on fellow coworkers and members in a little over three years of...
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