marketing Archives - Club Solutions Magazine

14 Insights on Social Media Engagement
By Rachel Zabonick on October 9, 2018
It’s no secret that social media should be an important aspect to any health club’s marketing strategy. But when it comes to social media, what’s...
Epsilon Delivers Effective, Omnichannel Marketing Programs
By Epsilon on October 8, 2018
Epsilon is an all-encompassing global marketing innovator and the leading omnichannel agency for the fitness industry. We have more than 25 years of experience in...
New Year Marketing Starts with Year-Round Marketing
By Bobby Dyer on October 3, 2018
“If you’re waiting until January to start your marketing, you’re probably too late.” New Year marketing campaigns seem to focus exclusively on January, but in...
Ask an Expert: Tom Wingert on New Year Marketing
By Rachel Zabonick on October 3, 2018
You have questions, we have answers. This month we spoke with Tom Wingert, vice president of marketing at City Fitness, about New Year marketing. What...
andDonovan: Full-Service Agency that Uses Strategic Positioning and Tactics to Exceed Goals
By andDonovan on September 26, 2018
In late 2017, andDonovan partnered with 10 Star Fitness, a multi-location gym, to help reach its goal of increasing sales by 20 percent in the...
Tips and Tricks For Hosting Events
By Rachel Zabonick on September 18, 2018
Hosting events at your club is a great way to engage with current members, and expose your club to prospects. Events you can host at...
Epsilon Impresses Gold’s Gym SoCal
By Bobby Dyer on September 12, 2018
In 2004, Gold’s Gym SoCal and Epsilon started working together. 14 years and 17 locations later, the partnership is still going strong. Below, Gold’s Gym...
Seven Steps to Streamline Your Club Opening
By Elisabeth Fouts on September 11, 2018
The strategic planning process prior to a grand opening can be complex and time consuming. The crucial decisions come first. Scouting the perfect location, making...
Speaking to Your Target Audience Made Easy
By Carolyn Fetters on September 11, 2018
Forbes contributor Bridget Brennan says if consumers had a sex, it would be female. 70 to 80 percent of all consumer purchasing is done or...
Give Your USP a Workout
By Josh Loewer on September 11, 2018
The health and fitness industry is all about results. After all, that’s what you ultimately sell. And, as you tell your clients, results are only...

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Employee Spotlight

Front-Line All Star: Blake Kennedy
Bobby Dyer | October 4, 2018
Blake is the group fitness manager and social media coordinator for the The Forum. Daily, he oversees a team of 44 group fitness instructors across multiple locations. The path...