All posts tagged "marketing"
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3 Mistakes You’re Making with Marketing, According to Real Data
Between running new member specials to hiring trainers to fixing broken equipment, health club professionals have more than enough to do without adding marketing to...
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Could Your Fitness Staff Be Your Best Influencers?
The rise in social media has brought with it a new opportunity: influencer marketing. According to Influencer Marketing Hub, the concept “is like a hybrid...
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Tips for Success for Startup Gyms
Expansions by larger franchises are common in the fitness industry — less common is a startup club carving out its own niche and establishing sustainable...
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How to Create ‘FOMO’ Events
In 2013, the Oxford Dictionary added a new word to its library: FOMO, or Fear Of Missing Out. The acronym describes a feeling of, “Anxiety...
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Executive Spotlight: Brian Mitchell of Promotion Vault
Insight into Promotion Vault CEO Brian Mitchell’s journey in the health and fitness industry, and how he plans to stop clubs from de-valuing their product....
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How Members Can Become Social Media Ambassadors
As the industry produces a greater variety of exercises and number of clubs in every market, getting connected with current and prospective members is more...
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Pumping Up Your Pre-Sale Success
As any club owner can tell you, the pre-sale process can be an arduous one. From selecting and securing the right real estate, to designing...
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Save the Bullhorn for the Big Game
Some advertisers believe the louder you yell, the more your message is heard. Super Bowl commercials are a perfect example of this phenomenon. A 30-second...
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Get Personal with Your Marketing
First, what is personalized marketing? It’s also known as one-to-one marketing, or individual marketing. And according to experts, it is a strategy to leverage data analysis...
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Tips for Marketing Personal Training
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
