Danielle Pakradooni, the marketing director of Crunch, shares why they use internal marketing to promote their virtual offerings. Virtual fitness has been a great way for gyms to continue to serve their members during shutdowns ...
Rodney Steven II, the owner and president of Genesis Health Clubs, and Justin Mascho, the senior vice president for O2 Fitness, share their thoughts on what the New Year rush will look like after the ...
It’s no secret that an effective marketing strategy is essential for clubs to increase membership, build a brand and grow a community. To balance and prioritize ongoing marketing campaigns, project management tools have proven themself ...
Social media pro Britt Waters talks about the best strategies for social media marketing. The COVID-19 pandemic has highlighted the importance of marketing for clubs, especially social media marketing. Given its ability to reach members ...
Hawkeye has a simple mission: to drive members. Combining a passion for fitness with data-driven marketing strategies, Hawkeye provides the insights and solutions that help clubs drive membership growth. The commitment of Hawkeye, powered by ...
It’s October and not too early to begin implementing promotions for the upcoming holiday season. This year has brought unique challenges, and gyms, fitness centers and health clubs can offer a manner to get away ...
As a club operator, reopening your club after a long shutdown was exciting and, in many cases, long overdue. However, your members have new fears and expectations. This is why MXM, Medallia’s Partner to the Fitness ...
Now more than ever, social media is a huge platform for many trainers in the industry. Building a personal brand to gain more clients has become the norm for really great trainers. This, however, sometimes ...
High member churn is a perennial problem in the fitness industry, but as we all know, COVID-19 has triggered unprecedented mass cancelations. While it can be difficult to see now, canceled members will eventually return ...
This webinar will break down marketing do’s and don’ts during times of uncertainty for your club. We will touch on marketing with a low budget, how to maximize ROI during uncertain times, paid vs. organic ...
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