Good branding helps companies hire industry-best experts faster, get higher efficiency of day-to-day work, reduce staff turnover and in the long-run, pay less for marketing. “Branding is mission critical; the internet is slowly commoditizing everything, ...
Calhoun Beach Club located in Minneapolis, Minnesota, has one mission: to help make a difference in the community. Cari Tschida, the general manager at Calhoun Beach Club, said they are lucky to be surrounded by ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the April issue, the conversation features Kristin McConnell, the marketing director of The Atlantic Club. 1. How did you get your ...
The spring and summer months can be notoriously slow in the fitness industry as your members head off for vacation or take their workout routines outdoors. On the positive side, that’s also the time of ...
In today’s digital age, one of the first things a potential customer does is search for your club online and check out the reviews. Most likely, that search is being done on Google, Facebook or ...
In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
In today’s increasingly competitive fitness landscape, club operators need to ensure the tools they’re using to sell their product are efficient and effective. In episode #02 of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko ...
Referrals are an easy and cost-effective way to get new members in your club. In an ideal world, your club would create an experience that makes your members want to organically tell their friends and ...
It’s no secret the fitness industry is heavily data driven. It’s vital to have technology that can manage members, track numbers and overall help your club sell more memberships. In 2019, Hockessin Athletic Club ...
In an experience-driven world, your club is not only defined by the physical equipment you own, but by the actions you take for your club and community, and how you portray your brand through marketing ...
