Education and Affirmation in Marketing to Reinforce Revenue
March 3, 2021
Education and affirmation play tremendous roles in sourcing more reluctant individuals as new members or clients of your fitness business. Despite the strength of your business’s brand, messaging across the industry is not targeted enough ...
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Roundtable Recap: Industry Marketing
February 18, 2021
On February 17, Club Solutions Magazine presented the second installment of a monthly virtual roundtable series on thought leadership, surrounding industry marketing, PR and communication strategies. Panelist included Brian Morris, the SVP of Gold’s Gym ...
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Optimism Index: The Future is Looking Bright
February 9, 2021
How a correlation between the optimism index and membership conversion rates can change your health club’s marketing strategy. What is that one thing that could change your marketing strategy? For that answer, I turn to ...
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