Now more than ever, social media is a huge platform for many trainers in the industry. Building a personal brand to gain more clients has become the norm for really great trainers. This, however, sometimes ...
Social media is ever changing. Each year, new platforms and trends pop-up, making it challenging to know where to invest your club’s time and marketing budget. Regardless, social media is ever growing and not investing ...
As I write this mid-April, none of us know the end game to the coronavirus pandemic and nationwide shutdowns. Although some gyms have received the all-clear to reopen, others are still in limbo. And the ...
In light of the coronavirus pandemic, many clubs have realized the increasing value of social media and live workouts — utilizing these offerings to engage with members in unique ways. In episode #07 of the Club ...
The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social media advertising. Let’s start with the big one: Facebook. Despite ...
Everyone agrees referrals are the most effective and cost-efficient way to get new sales, yet many clubs struggle to generate them consistently. This happens for several reasons: for some, it feels awkward to ask, while ...
In today’s world, the consumer has the advantage when shopping for a new fitness family. Gyms now scale from 3,000-square-feet studios to 70,000-plus mega gyms, making it tough to compete and even tougher to separate ...
Today’s technological age is full of constant distractions and an abundance of media, making capturing the attention of your target audience difficult. The key to catching the eyes of your prospects is to position your ...
If you haven’t thought of it before, then consider it now: your membership base is an asset that can drive revenue straight to your bottom line. No matter the number of members, you can monetize ...
Over the last decade, social media has become a key component of business marketing. As Forbes reports, 69% of marketers are using social media to cultivate a loyal fanbase for their brands. If your fitness ...
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