If you haven’t thought of it before, then consider it now: your membership base is an asset that can drive revenue straight to your bottom line. No matter the number of members, you can monetize ...
Over the last decade, social media has become a key component of business marketing. As Forbes reports, 69% of marketers are using social media to cultivate a loyal fanbase for their brands. If your fitness ...
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how can we stand out above the rest? Here are several ...
The fitness industry is in constant flux. Year after year, new technologies, programs, equipment and more come into favor, making it vital as a health club operator to stay abreast of the latest trends. With ...
From September 4-6, 2019, 40 top health club operators from across the U.S. will gather in Scottsdale, Arizona, for the annual Club Solutions Leadership Retreat. What’s in store for attendees and sponsors? Following is a ...
As a health club marketer, there are a variety of mediums and channels you can pour your time and energy into. But have you considered video marketing — specifically for social media? “With video accounting for ...
Have you ever wondered how to get the most value out of your social media presence? To begin doing so, first it’s important to understand the different types of exposure one can experience on a ...
In Part 2 of this email marketing series, marketing experts from across the industry share why email marketing is most effective when executed alongside campaigns on other platforms. Saturation is the key to any marketing ...
As a health club marketer, it’s likely your business has a presence on Facebook, Twitter and maybe even Instagram. But what about LinkedIn? As a professional-oriented social media platform, some club operators may overlook the ...
Your phone just rang, and you see the voicemail message pop-up on your home screen. It was an unrecognized number and based on past experiences, you conclude it’s just another sales call. You’ll check it ...
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