All posts tagged "Social media"
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Lori Lowell: Sneeze It ‘Knows Our Business’
Social media is extremely important for health clubs — allowing gyms to both attract new clients and engage with existing ones. That is why Lori Lowell,...
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How Social Media Benefits Gyms
It’s no surprise social media completely dictates how we interact with each other and operate on a daily basis. And like it or not, all...
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Zettist Adds Event Management to Robust Suite of Digital Marketing Services
Zettist has announced a new addition to its already robust suite of digital marketing services —event management. The company announces its new service after noticing...
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Three Ways to Find Clarity in a Noisy Social (Media) World
What is the first thing you do when you wake up? Check all your social media? I am often guilty of this habit. I check...
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Social Media ROI
Social media can be a powerful tool for health clubs, simultaneously allowing for lead generation and engagement with current members. But although you may know...
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Ask the Expert: Kristin McConnell on Social Media
You have questions, we have answers. This month we spoke with Kristin McConnell, the marketing director of The Atlantic Club, about social media. What are...
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Approaching Social Media Management as a Team Effort
According to Social Media Examiner, “92 percent of marketers say that social media is important to their business.” This is a bit of a no-brainer,...
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Marketing: Brand Advocates Vs Influencers
Brand advocacy and influencer marketing are becoming increasingly popular with brands ranging from small mom-and-pop shops to major corporations. Both have merits, but what exactly...
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Best Practices for Handling a PR Crisis
No one expects a public relations (PR) crisis to happen. If you’re lucky, you might be able to avoid your business experiencing one throughout the...
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Website Must-Dos
We all know we are living in a digital world. But is your website up to digital par? The majority of people that step into...
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Front-Line All Star: Jamie Zukewycz
Jamie Zukewycz, promoted earlier this year to general manager at Mountainside Fitness, has made a great impression on the club’s membership by paying close attention to every member and...
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