At the heart of every fitness facility’s success is the question, “How do I keep and attract new members?” The facilities that understand how to do this thrive, while the facilities that remain outdated with their equipment and services struggle for business. One of the best ways to keep and attract new members is to service your members appropriately by offering them state-of-the-art fitness equipment that provides them solutions to their health and fitness goals.
Diesel Fitness Equipment is proud to introduce a new addition to their incredible fitness equipment products that will help you keep and attract new members. Through extensive research with a focus on modern living and mobile lifestyles, the Diesel Pulse Freedom Line has identified the need to offer flexible solutions to both gyms and their members. Your members have different needs and offering a flexible equipment line addresses your members’ individual needs. The Pulse Freedom Line by Diesel is tough, intelligent and beautifully designed, balancing radical innovation with engineering integrity. Form follows function in the most technologically advanced range of cardiovascular fitness equipment yet created.
The Diesel Pulse Freedom Line features integrated wire-free television screens that require no plugs or cables giving total freedom to the gym operator. This helps when designing your cardio layout and gives you the freedom to place equipment in a variety of positions without worrying about placing certain machines close to electrical plugs, which can take away from your design. This also gives you the ability to change the layout of your cardio area whenever you choose to accommodate your members’ needs. The Freedom Line includes a recumbent and upright bike, a stepper, an elliptical trainer and low impact treadmill. These cardiovascular pieces of equipment are the most widely used by members in health clubs and by offering your members a variety of cardio equipment you can create an atmosphere in your facility that lets your members know you are dedicated to helping them get results.
Freedom to Move
Through incredible technology, each cardiovascular unit, with the exception of the treadmill, utilizes a system that allows the user to generate their own power for the onboard television screen. Using the Freedom Line not only illuminates the color TV display but also powers the video receiver which can receive up to four channels via a wireless signal. This can include satellite, cable, DVD, etc. Diesel Freedom Line customers are even able to dedicate one of the channels to their own in-house promotions to brand their facility and offer members the latest news about their club. Other cardiovascular providers offer self-powered fitness equipment, however, the major draw back is the televisions, whether attached or integrated within the console, require an external power and cable source. This can create a challenge for club owners when laying out the cardio area and limits the freedom to be creative with equipment positioning.
The Diesel Pulse system offers great benefits to your facility. Huge savings can be made in cabling, electrical infrastructure and building. With no cabling, no podiums, easy installation, improved reliability, and worry-free maintenance, all of this adds up to smaller utility and service bills. If you can save money on your utility bill each month and provide your members the cardiovascular solution they are looking for, it is a win-win situation for both you and your members. With the “Freedom to Move” the equipment anywhere you want, the user has more freedom of choice and receives a fantastic range of entertainment, which provides a more enjoyable workout and more reason to keep your customers coming back! Let’s face it, members want to be entertained while they are doing their cardiovascular exercise. Offering your members entertainment features on your cardiovascular equipment is a great way to let your members know that you are dedicated to staying on the leading-edge and that you are committed to providing solutions to their health and fitness needs.
Smart Card Technology
The Freedom Line has also been designed to accept the new Smart Card technology. This card enables members to monitor their performance during their workouts and feeds this information back to the gym. The user can monitor their workout progress and will become more enthusiastic as their goals are achieved, thus increasing their gym usage. In addition, the information collected by the card provides usage patterns for the gym as a whole and usage patterns on specific pieces of equipment. This knowledge affords the club owner the ability to personalize their facility for members by adding more of the equipment that members use. By offering equipment in your club that can track usage patterns of each member, it will enable you to specifically help each member get the results they are looking to achieve, therefore, increasing retention and membership. Your members will have that personalized workout that enables them to reach their goals.
The Diesel Pulse Freedom Line recently gained approval status from the Inclusive Fitness Initiative (IFI), an organization dedicated to ensuring that handicapped individuals have equal access to equipment and facilities. The Freedom Line incorporates a number of design innovations that have been driven by their relationship with the IFI. Adjustable parts of the equipment now appear in bright yellow to aid partiallysighted users. Moving on to the console, tactile-raised edges have been included on programming and entertainment buttons and the system displays workout information in a layout also designed to aid partially-sighted users. By making your health club and its facilities more accessible to handicapped individuals through the provision of proper equipment, you can reach a different market and possibly add new revenue to your bottom line.
Diesel Fitness has continued with their tradition of supplying the highest quality fitness equipment to the industry. With innovations that “make sense” to the club owner and club member their new Freedom Cardiovascular Line is the best choice for your facility.
For more information on the new Diesel Pulse Freedom Line as well as Diesel’s extensive strength line, please call 866- 256-0131 or log on to www.dieselfitnessequipment.com
Diesel Fitness Equipment – Freedom to Move!
Michele Lopez is the Sales Director for Diesel Fitness Equipment. She can be contacted at 866.256.0131, or by email at mlodiesel@aol.com, or visit www.dieselfitnessequipment.com.
